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            [0] => 在本洞察中，我们将向您提供如下信息

 	
东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）护肤品市场规模概览
 	
东南亚六国护肤品细分市场
 	
按价格范围和国家/地区划分的市场销售额占比
 	
不同细分品类市场概况及领先品牌（面部精华液、面霜、以及防晒霜）
 	
各地区和细分市场的领先品牌

本报告数据来源：Shopee和Lazada（3月数据）
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2024年3月，护肤品类在Shopee和Lazada平台销售的商品数约达73万。

整体上看，在Shopee平台，面部精华液以约23%的市场份额占领销售额榜首，面霜、防晒霜分别位列第二、第三位。在Lazada平台，面部精华液与面霜仍受追捧，但身体护理用品销售表现亮眼，占据了销售额榜第三名。

不同国家消费者对护肤品类的购买偏好有所不同。在印尼市场，护肤诉求主要集中在面部和身体的基础护理方面，面霜、身体护理产品在印尼市场声量最高；越南气候炎热潮湿，消费者对防晒产品需求较高；泰国天气炎热，民众可能因为长期处于空调冷气的环境下，更加注重脸部的保湿，对面部精华液更为青睐；马来西亚的热卖品类也是面部精华液，爽肤水与喷雾也较为畅销。菲律宾消费者需求多元，多个护肤子品类的销售表现均比较出色；新加坡市场体量虽小，但是消费能力强，面膜和护肤礼品/超值套装最受青睐。

品牌方面，整体上东南亚护肤品尚未具有绝对市场统治力的品牌。Shopee平台的消费者更青睐日韩品牌、或东南亚本土品牌，其中来自日本的品牌Senka是护肤品赛道的冠军品牌，排名第二和第三的品牌分别是来自法国的L’Oreal Paris和来自印尼的Skintific。而欧美品牌则更受Lazada平台的消费者欢迎，前十品牌榜中，欧美品牌占据了9个席位。
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            [0] => 东南亚护肤品市场总量庞大且增长迅速。根据Statista预测，到2027年，东南亚地区的美容及个人护理市场的收入将超过345.6亿美元，预计每年增长3.57%。同时，不断壮大的中产阶级以及庞大的年轻消费群体也为东南亚护肤品市场带来了更大的增长潜力。据世界经济论坛预测，预计到2030年，东南亚的中产阶级人口将占到总人口的70%。而年轻群体中，大部分消费者存在颜值焦虑，且购买美妆护肤产品的频率较高，这些都为东南亚护肤品行业带来了较大的发展机遇。

2024年3月，护肤品类在Shopee和Lazada平台销售的商品数约达73万，销售额合计约2.2亿美元，其中在Shopee平台的销售额约为2亿美元，在Lazada的销售额约为2468万美元。

整体上看，在Shopee平台，面部精华液以约23%的市场份额占领销售额榜首，面霜、防晒霜分别位列第二、第三位。在Lazada平台，面部精华液与面霜仍受追捧，但身体护理用品销售表现亮眼，占据了销售额榜第三名。

不同国家消费者对护肤品类的购买偏好有所不同。在印尼市场，护肤诉求主要集中在面部和身体的基础护理方面，面霜、身体护理产品在印尼市场声量最高；越南气候炎热潮湿，消费者对防晒产品需求较高；泰国天气炎热，民众可能因为长期处于空调冷气的环境下，更加注重脸部的保湿，对面部精华液更为青睐；马来西亚的热卖品类也是面部精华液，爽肤水与喷雾也较为畅销。菲律宾消费者需求多元，多个护肤子品类的销售表现均比较出色；新加坡市场体量虽小，但是消费能力强，面膜和护肤礼品/超值套装最受青睐。

品牌方面，整体上东南亚护肤品尚未具有绝对市场统治力的品牌。Shopee平台的消费者更青睐日韩品牌、或东南亚本土品牌，其中来自日本的品牌Senka是护肤品赛道的冠军品牌，排名第二和第三的品牌分别是来自法国的L’Oreal Paris和来自印尼的Skintific。而欧美品牌则更受Lazada平台的消费者欢迎，前十品牌榜中，欧美品牌占据了9个席位。
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东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）护肤品市场规模概览
 	
东南亚六国护肤品细分市场
 	
各地区和细分市场的领先品牌
 	
按价格范围和国家/地区划分的市场销售额占比

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            [0] => 关于「  东南亚电商行业洞察 」系列报告
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            [0] => “本市场洞察”是TMO「  东南亚电商行业洞察 」系列报告中的一部分。「东南亚电商行业洞察 」系列报告均包含（A）市场规模,（B）细分市场, 和（C）Top 10品牌这三大部分的内容。

凭借 TMO 20年+ 行业经验市场研究人员和专家团队的精心编撰，我们将通过「东南亚电商行业洞察 」带领您速览东南亚各国的市场需求和消费者偏好，为您的市场研究、进⼊策略制定以及现有销售提升等⽅⾯提供具有参考价值的市场情报。
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Q1: 如何获取“本报告”？
A1: 点击下方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2: 等了很久还是收不到报告怎么办？
A2: 首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

Q3: 邮箱中的下载链接是永久有效的吗？
A3: 发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。
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            [0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
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            [0] => 请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
        )

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        )

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        (
            [0] => TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
        )

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    [_edd_download_gross_earnings] => Array
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)