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2024东南亚电子商务市场洞察

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挑选东南亚市场中极具吸引力的五个国家:印度尼西亚、泰国、越南、菲律宾和马来西亚作为研究对象。涵盖五国的基础概况、电商市场环境、销售渠道、消费者倾向、海关税收、法律法规等方面的重点信息以供参考。在您选择目标市场时助您一臂之力!

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挑选东南亚市场中极具吸引力的五个国家:印度尼西亚、泰国、越南、菲律宾和马来西亚作为研究对象。涵盖五国的基础概况、电商市场环境、销售渠道、消费者倾向、海关税收、法律法规等方面的重点信息以供参考。在您选择目标市场时助您一臂之力!

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  • 电商现状和环境:各国人均GDP有多少?电商潜力几何?哪些电商平台最热门?
  • 东南亚消费者:各国电商最畅销的品类有哪些?是否经常使用互联网?更倾向哪国的产品?
  • 网络基础设施:各国互联网、社交媒体、移动设备渗透率情况,增长潜力有多大?
  • 市场营销:各国主流的营销方式是哪种?哪些平台是主流的社交媒体?重要的营销Campaign是否相同?各国最受欢迎的KOL有哪些?
  • 海关税收:各国税收金额是否会造成进入壁垒?哪些品类受到限制或需要特定的产品认证?
  • 进入策略:各国是否允许100%外商持股?跨境电商模式在各国是否受用?
  • 物流分销:各国最主流的物流供应商有哪些?平均配送时间和成本是否可以接受?
  • TikTok市场规模及畅销品类:TikTok平台在东南亚的市场规模是多少?畅销品类有哪些?
我们将进行年度更新,敬请关注!
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TMO2019年推出了东南亚电子商务市场本地化指南系列,全面覆盖进入东南亚各国需要了解的必要信息。但品牌在选择出海时往往不会全面进军多国,而是先挑选个别国家作为打开东南亚市场的第一步。

本洞察挑选了各国市场的重点信息(国家基础概况、电商环境、海关税收、法律法规等)并加以比较,让您直观的了解并比较各国之间潜力、进入难度和成本等决策必需的元素,同时依据 TMO Group 多年的东南亚市场和跨境电商经验提供简洁有力的观点及参考。

部分内容节选自东南亚电子商务市场本地化指南,旨在为您的市场调研和重要决策提供有力支持,稳健的迈出进军东南亚市场第一步。 2024年我们对东南亚电子商务市场洞察的数据做了全面的更新,更新内容覆盖:
  • 01 东南亚电子商务概览:章节全部相关数据及 TMO 洞察

  • 02 消费者、市场营销和社交媒体:章节全部相关数据及 TMO 洞察

  • 03 法律法规、进口贸易和跨境电商章节全部相关数据及 TMO 洞察
此外,我们还新增了以下章节,帮助您了解最新东南亚电商格局:
  • 04 电商格局新趋势:Tokopedia、Temu、Tiktok Shop

如您需要更详细且专业的咨询和支持,欢迎了解我们的品牌出海服务或购买专业的东南亚电子商务市场本地化指南系列

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挑选东南亚市场中极具吸引力的五个国家:印度尼西亚、泰国、越南、菲律宾和马来西亚作为研究对象。涵盖五国的基础概况、电商市场环境、销售渠道、消费者倾向、海关税收、法律法规等方面的重点信息以供参考。在您选择目标市场时助您一臂之力!

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TMO2019年推出了东南亚电子商务市场本地化指南系列,全面覆盖进入东南亚各国需要了解的必要信息。但品牌在选择出海时往往不会全面进军多国,而是先挑选个别国家作为打开东南亚市场的第一步。

本洞察挑选了各国市场的重点信息(国家基础概况、电商环境、海关税收、法律法规等)并加以比较,让您直观的了解并比较各国之间潜力、进入难度和成本等决策必需的元素,同时依据 TMO Group 多年的东南亚市场和跨境电商经验提供简洁有力的观点及参考。

部分内容节选自东南亚电子商务市场本地化指南,旨在为您的市场调研和重要决策提供有力支持,稳健的迈出进军东南亚市场第一步。 2024年我们对东南亚电子商务市场洞察的数据做了全面的更新,更新内容覆盖:
  • 01 东南亚电子商务概览:章节全部相关数据及 TMO 洞察

  • 02 消费者、市场营销和社交媒体:章节全部相关数据及 TMO 洞察

  • 03 法律法规、进口贸易和跨境电商章节全部相关数据及 TMO 洞察
此外,我们还新增了以下章节,帮助您了解最新东南亚电商格局:
  • 04 电商格局新趋势:Tokopedia、Temu、Tiktok Shop

如您需要更详细且专业的咨询和支持,欢迎了解我们的品牌出海服务或购买专业的东南亚电子商务市场本地化指南系列

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  • 电商现状和环境:各国人均GDP有多少?电商潜力几何?哪些电商平台最热门?
  • 东南亚消费者:各国电商最畅销的品类有哪些?是否经常使用互联网?更倾向哪国的产品?
  • 网络基础设施:各国互联网、社交媒体、移动设备渗透率情况,增长潜力有多大?
  • 市场营销:各国主流的营销方式是哪种?哪些平台是主流的社交媒体?重要的营销Campaign是否相同?各国最受欢迎的KOL有哪些?
  • 海关税收:各国税收金额是否会造成进入壁垒?哪些品类受到限制或需要特定的产品认证?
  • 进入策略:各国是否允许100%外商持股?跨境电商模式在各国是否受用?
  • 物流分销:各国最主流的物流供应商有哪些?平均配送时间和成本是否可以接受?
  • TikTok市场规模及畅销品类:TikTok平台在东南亚的市场规模是多少?畅销品类有哪些?
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A1:点击上方“下载”按钮。进入落地页填写您的商务信息,即可在您预留的邮箱中查收本洞察! Q2:为何我填写QQ,163等私人邮箱不能正常接收邮件? A2:QQ,163等私人邮箱将不能正常接收来自我们的邮件。希望可以正确填写您的工作邮箱,确保正常接收。   ) [_download_description_5_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_8_title] => Array ( [0] => ) [_download_description_8_title] => Array ( [0] => ) [download_description_8_content] => Array ( [0] => ) [_download_description_8_content] => Array ( [0] => ) [download_description_9_title] => Array ( [0] => ) [_download_description_9_title] => Array ( [0] => ) [download_description_9_content] => Array ( [0] => ) [_download_description_9_content] => Array ( [0] => ) [download_description_3_image_row_0_image] => Array ( [0] => ) [_download_description_3_image_row_0_image] => Array ( [0] => ) [download_description_3_image_row_0_lightbox] => Array ( [0] => ) [_download_description_3_image_row_0_lightbox] => Array ( [0] => ) [download_description_3_image_row_0_gallery] => Array ( [0] => ) [_download_description_3_image_row_0_gallery] => Array ( [0] => ) [download_description_3_image_row_0_row_id] => Array ( [0] 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[ct_template_apply_if_archive_among_cpt] => Array ( [0] => ) [ct_template_authors_archives] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_authors] => Array ( [0] => ) [ct_template_single_all] => Array ( [0] => ) [ct_template_post_types] => Array ( [0] => a:0:{} ) [ct_template_exclude_ids] => Array ( [0] => ) [ct_template_include_ids] => Array ( [0] => ) [ct_template_taxonomies] => Array ( [0] => a:2:{s:5:"names";a:0:{}s:6:"values";a:0:{}} ) [ct_use_template_taxonomies] => Array ( [0] => ) [ct_template_post_of_parents] => Array ( [0] => a:0:{} ) [ct_template_apply_if_post_of_parents] => Array ( [0] => ) [ct_template_order] => Array ( [0] => 0 ) [ct_builder_shortcodes] => Array ( [0] => ) [oxygen_lock_post_edit_mode] => Array ( [0] => ) [qa_3_question] => Array ( [0] => 我需要定制化的数据或报告,怎样获取? ) [_qa_3_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_3_answer] => Array ( [0] => 需要获取定制版的数据/报告,我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析,帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们,或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。 ) [_qa_3_answer] => Array ( [0] => field_65b18f433aabd ) [qa_4_question] => Array ( [0] => 为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”? ) [_qa_4_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_4_answer] => Array ( [0] => 我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。 ) [_qa_4_answer] => Array ( [0] => field_65b18f433aabd ) [qa_5_question] => Array ( [0] => 如果付款失败,或付款成功但未通过电子邮件收到我们的指南怎么办? ) [_qa_5_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_5_answer] => Array ( [0] => 请点击联系我们,或发送邮件至info@tmogroup.asia,或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。 ) [_qa_5_answer] => Array ( [0] => field_65b18f433aabd ) [qa_6_question] => Array ( [0] => 如果付费购买成功,我是否可以获取发票? ) [_qa_6_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_6_answer] => Array ( [0] => TMO可根据您的选择为您开具付款收据或形式发票,如欲获取,请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia,我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。 ) [_qa_6_answer] => Array ( [0] => field_65b18f433aabd ) )

主要内容

  • 电商现状和环境:各国人均GDP有多少?电商潜力几何?哪些电商平台最热门?
  • 东南亚消费者:各国电商最畅销的品类有哪些?是否经常使用互联网?更倾向哪国的产品?
  • 网络基础设施:各国互联网、社交媒体、移动设备渗透率情况,增长潜力有多大?
  • 市场营销:各国主流的营销方式是哪种?哪些平台是主流的社交媒体?重要的营销Campaign是否相同?各国最受欢迎的KOL有哪些?
  • 海关税收:各国税收金额是否会造成进入壁垒?哪些品类受到限制或需要特定的产品认证?
  • 进入策略:各国是否允许100%外商持股?跨境电商模式在各国是否受用?
  • 物流分销:各国最主流的物流供应商有哪些?平均配送时间和成本是否可以接受?
  • TikTok市场规模及畅销品类:TikTok平台在东南亚的市场规模是多少?畅销品类有哪些?
我们将进行年度更新,敬请关注!

资源亮点

TMO2019年推出了东南亚电子商务市场本地化指南系列,全面覆盖进入东南亚各国需要了解的必要信息。但品牌在选择出海时往往不会全面进军多国,而是先挑选个别国家作为打开东南亚市场的第一步。

本洞察挑选了各国市场的重点信息(国家基础概况、电商环境、海关税收、法律法规等)并加以比较,让您直观的了解并比较各国之间潜力、进入难度和成本等决策必需的元素,同时依据 TMO Group 多年的东南亚市场和跨境电商经验提供简洁有力的观点及参考。

部分内容节选自东南亚电子商务市场本地化指南,旨在为您的市场调研和重要决策提供有力支持,稳健的迈出进军东南亚市场第一步。

2024年我们对东南亚电子商务市场洞察的数据做了全面的更新,更新内容覆盖:

  • 01 东南亚电子商务概览:章节全部相关数据及 TMO 洞察

  • 02 消费者、市场营销和社交媒体:章节全部相关数据及 TMO 洞察

  • 03 法律法规、进口贸易和跨境电商章节全部相关数据及 TMO 洞察

此外,我们还新增了以下章节,帮助您了解最新东南亚电商格局:

  • 04 电商格局新趋势:Tokopedia、Temu、Tiktok Shop

如您需要更详细且专业的咨询和支持,欢迎了解我们的品牌出海服务或购买专业的东南亚电子商务市场本地化指南系列

 

我们的订阅用户来自这些公司

没有找到您需要的数据?

定制报告

常见问题

如何获取报告?

点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告!

等了很久还是收不到报告怎么办?

首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。

邮箱中的下载链接是永久有效的吗?

发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告,怎样获取?

需要获取定制版的数据/报告,我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析,帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们,或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”?

我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。

如果付款失败,或付款成功但未通过电子邮件收到我们的指南怎么办?

请点击联系我们,或发送邮件至info@tmogroup.asia,或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

如果付费购买成功,我是否可以获取发票?

TMO可根据您的选择为您开具付款收据或形式发票,如欲获取,请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia,我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
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