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- 东南亚消费者：各国电商最畅销的品类有哪些？是否经常使用互联网？更倾向哪国的产品？
- 网络基础设施：各国互联网、社交媒体、移动设备渗透率情况，增长潜力有多大？
- 市场营销：各国主流的营销方式是哪种？哪些平台是主流的社交媒体？重要的营销Campaign是否相同？各国最受欢迎的KOL有哪些？
- 海关税收：各国税收金额是否会造成进入壁垒？哪些品类受到限制或需要特定的产品认证？
- 进入策略：各国是否允许100%外商持股？跨境电商模式在各国是否受用？
- 物流分销：各国最主流的物流供应商有哪些？平均配送时间和成本是否可以接受？
- TikTok市场规模及畅销品类：TikTok平台在东南亚的市场规模是多少？畅销品类有哪些？
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本洞察挑选了各国市场的重点信息（国家基础概况、电商环境、海关税收、法律法规等）并加以比较，让您直观的了解并比较各国之间潜力、进入难度和成本等决策必需的元素，同时依据 TMO Group 多年的东南亚市场和跨境电商经验提供简洁有力的观点及参考。
部分内容节选自东南亚电子商务市场本地化指南，旨在为您的市场调研和重要决策提供有力支持，稳健的迈出进军东南亚市场第一步。
2024年我们对东南亚电子商务市场洞察的数据做了全面的更新，更新内容覆盖：
此外，我们还新增了以下章节，帮助您了解最新东南亚电商格局：
- 04 电商格局新趋势：Tokopedia、Temu、Tiktok Shop
如您需要更详细且专业的咨询和支持，欢迎了解我们的品牌出海服务或购买专业的东南亚电子商务市场本地化指南系列。
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本洞察挑选了各国市场的重点信息（国家基础概况、电商环境、海关税收、法律法规等）并加以比较，让您直观的了解并比较各国之间潜力、进入难度和成本等决策必需的元素，同时依据 TMO Group 多年的东南亚市场和跨境电商经验提供简洁有力的观点及参考。
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2024年我们对东南亚电子商务市场洞察的数据做了全面的更新，更新内容覆盖：
此外，我们还新增了以下章节，帮助您了解最新东南亚电商格局：
- 04 电商格局新趋势：Tokopedia、Temu、Tiktok Shop
如您需要更详细且专业的咨询和支持，欢迎了解我们的品牌出海服务或购买专业的东南亚电子商务市场本地化指南系列。
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- 东南亚消费者：各国电商最畅销的品类有哪些？是否经常使用互联网？更倾向哪国的产品？
- 网络基础设施：各国互联网、社交媒体、移动设备渗透率情况，增长潜力有多大？
- 市场营销：各国主流的营销方式是哪种？哪些平台是主流的社交媒体？重要的营销Campaign是否相同？各国最受欢迎的KOL有哪些？
- 海关税收：各国税收金额是否会造成进入壁垒？哪些品类受到限制或需要特定的产品认证？
- 进入策略：各国是否允许100%外商持股？跨境电商模式在各国是否受用？
- 物流分销：各国最主流的物流供应商有哪些？平均配送时间和成本是否可以接受？
- TikTok市场规模及畅销品类：TikTok平台在东南亚的市场规模是多少？畅销品类有哪些？
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Q1：如何获取“本洞察”？
A1：点击上方“下载”按钮。进入落地页填写您的商务信息，即可在您预留的邮箱中查收本洞察！
Q2：为何我填写QQ，163等私人邮箱不能正常接收邮件？
A2：QQ，163等私人邮箱将不能正常接收来自我们的邮件。希望可以正确填写您的工作邮箱，确保正常接收。
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[0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
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