此资料是TMO Group 在食品伙伴网主办的“2024功能食品产业大会”上分享的内容,结合数据解析东南亚海外膳⻝营养补充食品的电商市场,内容聚焦保健品畅销类目及子类目市场规模、畅销品牌、热销产品、热门功效和成分等。
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[0] => 在这份资料中,您将了解到东南亚膳食营养补充食品的电商市场,包括:
东盟是中国膳食补充剂最大的出口市场之一。根据中国医药保健品进出口商会和海关数据,2024年第一季度我国膳食营养补充剂出口额为9.7亿美元,同比增长11.4%,呈持续增长状态。出口的品类中鱼油类产品及维生素类产品金额有所增长。
在东南亚,营养保健补充剂(体重管理补充剂、运动营养补充剂、益生菌等)在Shopee和Lazada上的市场份额最高,其次是美容营养补充剂(胶原蛋白、抗氧化、抗脱发补充剂等)。品牌方面,澳大利亚品牌Blackmores和Swisse、美国品牌Optimum Nutrition销售表现亮眼。
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本报告数据来源:Shopee和Lazada(2024年1-7月数据)
东盟是中国膳食补充剂最大的出口市场之一。根据中国医药保健品进出口商会和海关数据,2024年第一季度我国膳食营养补充剂出口额为9.7亿美元,同比增长11.4%,呈持续增长状态。出口的品类中鱼油类产品及维生素类产品金额有所增长。
在东南亚,营养保健补充剂(体重管理补充剂、运动营养补充剂、益生菌等)在Shopee和Lazada上的市场份额最高,其次是美容营养补充剂(胶原蛋白、抗氧化、抗脱发补充剂等)。品牌方面,澳大利亚品牌Blackmores和Swisse、美国品牌Optimum Nutrition销售表现亮眼。