本期月报为2024年1月版数据月报。TMO每月都会从阿里巴巴的电子商务平台家族（包括淘宝、天猫、天猫国际和天猫超市）收集有关国内和跨境保健品销售的数据，并将分析结果以图表文相结合的可视化方式呈现给读者，帮助读者洞察最新的消费者行为和市场走向。
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[0] => 新年伊始，作为双十一和双十二大促后的第一个月，2024年1月的海外膳食保健品在电商平台的表现整体略有回落，总销售额约达10.15亿。销售表现虽尚未回暖，但是品牌数、店铺数、商品数均有上升，其中，电商平台品牌数环比增长8.92%，店铺数环比增长8.75%，反映出线上健康消费的需求仍在增加。2月初正逢中国农历春节，这一传统节日引发了年货置办和礼品赠送的热潮，据统计，1月电商平台的海外膳食保健品收藏数与评论数较去年12月相比涨幅明显，可以看出消费者对健康类产品的关注度较高。本期，来自澳大利亚的Swisse（斯维诗）、来自美国的GNC（健安喜）以及来自澳大利亚的Blackmores（澳佳宝）占据海外品牌月销售的前三甲席位。
在本月报中，我们将向您提供如下信息:
- 月度趋势分析
- 月销售前五产品介绍
- 子类目市场份额
- 价格区间维度下的销售额占比
- 本月畅销店铺及品牌前10名
- 品牌价格分布
- 流行产品特征
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- 子类目方面，海外心血管营养品占据市场主导地位，于24年1月份创下了16.56%的市场份额。春节前，海外口服美容营养品热度上涨，以12.38%的市场份额位列第二，超过了去年12月排名第二的海外综合营养品。
- 品牌方面，海外膳食保健品在电商平台的市场份额依然向头部集中，Swisse斯维诗成为2024年开年月销售额冠军，销售额超过第二名健安喜2倍之多，澳佳宝位居第三。澳大利亚的Life space开年表现抢眼，从去年12月的第十名跃居到今年品牌销售额榜单第五名。
- 产品方面，蓟类产品销量火爆。在1月份的销售额排名中，Swisse斯维诗的高浓度奶蓟草护肝片夺得冠军，该产品有助于缓解消化负担，净化肝脏，减少肠道不适，对于长期加班熬夜的人功效甚佳。除了这款产品，Swisse另一款护肝片也获得了销售额季军，这些产品的热销反映出国内消费者对肝脏健康的高度重视。除此之外，对肿瘤病人身体营养有益的保健品也受到了较高的关注，雀巢健康科学的提升白细胞的保健品在1月份创下了约418万的销售额，在销售额榜单中排名第四。飙升产品榜中，Healrejuve的大豆异黄酮类保健品成为产品飙升榜冠军，该产品有助于帮助女性调理月经，有滋养卵巢的功效。
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本期月报为2024年1月版数据月报。TMO每月都会从阿里巴巴的电子商务平台家族（包括淘宝、天猫、天猫国际和天猫超市）收集有关国内和跨境保健品销售的数据，并将分析结果以图表文相结合的可视化方式呈现给读者，帮助读者洞察最新的消费者行为和市场走向。
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新年伊始，作为双十一和双十二大促后的第一个月，2024年1月的海外膳食保健品在电商平台的表现整体略有回落，总销售额约达10.15亿。销售表现虽尚未回暖，但是品牌数、店铺数、商品数均有上升，其中，电商平台品牌数环比增长8.92%，店铺数环比增长8.75%，反映出线上健康消费的需求仍在增加。2月初正逢中国农历春节，这一传统节日引发了年货置办和礼品赠送的热潮，据统计，1月电商平台的海外膳食保健品收藏数与评论数较去年12月相比涨幅明显，可以看出消费者对健康类产品的关注度较高。本期，来自澳大利亚的Swisse（斯维诗）、来自美国的GNC（健安喜）以及来自澳大利亚的Blackmores（澳佳宝）占据海外品牌月销售的前三甲席位。
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- 子类目方面，海外心血管营养品占据市场主导地位，于24年1月份创下了16.56%的市场份额。春节前，海外口服美容营养品热度上涨，以12.38%的市场份额位列第二，超过了去年12月排名第二的海外综合营养品。
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欢迎下载完整版免费报告解锁产品价格范围、畅销产品特征、跨境热销店铺等更多内容！
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[0] => 在本月报中，我们将向您提供如下信息:
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- 月度趋势分析
- 月销售前五产品介绍
- 子类目市场份额
- 价格区间维度下的销售额占比
- 本月畅销店铺及品牌前10名
- 品牌价格分布
- 流行产品特征
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[0] => 付费版报告停更通知：
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鉴于保健品市场不同品类之间的跨度较大，同时读者的⻆色和需求点不尽相同，自 2023年3月起，本报告将从行业整体⻆度出发对海外保健品市场的趋势和发展进行观察，而不再提供各项子分类的市场数据更新。如果您需要了解更详细的子分类市场情况，欢迎
联系我们，我们会
根据您的需求为您提供详细数据，以及定制化分析和报告。
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[0] => 适合阅读人群
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[0] => 行业研究人员、数据分析师、产品开发专业人员、业务决策者和参与海外保健品公司战略规划的人员等专业人士，或对该领域感兴趣的公司和个人。 本报告通过对每个月的销售和消费者行为变化的追踪，帮助阅读者更好的掌握中国不断增长且竞争日益激烈的保健品市场的趋势。
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[0] => 报告数据升级通知：
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为了给读者带来更优质的内容，从2023年4月份的海外膳食营养保健食品数据月报开始，TMO对在报告中使用的数据的采集方式做了优化和调整。在报告中，您将看到在整体市场结构不变的情况下，销售数据与往期报告相比有不同程度的降幅，这是由于数据采集的精确度更高，有效提升了以下字段的汇总结果：
- 店铺数：按产生实际销量的店铺来计算店铺数。
- 宝贝数：按产生实际销量的商品（以SPU为单位）来计算商品数。
- 销售量：剔除了刷单等异常数据，同时剔除了退货退款的数据，使得销售量更接近实际的市场情况。
- 销售额：剔除了刷单等异常数据，同时剔除了退货退款的数据，使得销售额数据更准确。
*数据偏差的说明：
虽然TMO运用了自有的复杂且综合性较高的算法模型，但因为数据采集跟计算维度的原因，仍会有部分数据存在数据偏差的情况：
- 整体采集维度：可能存在部分店铺还未收录的情况。
- 销售量准确度：由于部分商品存在快速下架，导致存在未获取到相关数据的情况，销量的数值会比实际情况略低；公开页面数据更新会存在一定的延迟性，导致销量在时间维度上会有一定的偏差。
- 销售额准确度：由于存在部分优惠券等信息无法在公开页面获取（店铺会员券/平台满减券），计算相关的多个SKU商品价格会存在差异，导致最终销售额准确度计算会有一定偏差。
总体的数据准确度80-95%，部分品牌或店铺可能会在较大差异。请读者在使用数据时，保持谨慎参考的态度。
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[banner_title] => Array
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[0] => 没有找到您需要的数据？
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[button_text] => Array
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)
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[0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
)
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)
[qa_5_question] => Array
(
[0] => 如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？
)
[qa_5_answer] => Array
(
[0] => 请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
)
[qa_6_question] => Array
(
[0] => 如果付费购买成功，我是否可以获取发票？
)
[qa_6_answer] => Array
(
[0] => TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
)
[_edd_download_gross_sales] => Array
(
[0] => 245
)
[_edd_download_gross_earnings] => Array
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[0] => 0
)
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