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东南亚电商市场数据月报系列 - 印度尼西亚篇(2024年6月)

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在印度尼西亚篇月报中,TMO Group将为您揭开印度尼西亚电商市场的最新动态。报告内容包含了Shopee和Lazada在印度尼西亚销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持!不要错过这个机会,与TMO Group一起开启您在印度尼西亚电商市场的无限潜力!

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            [0] => 印度尼西亚是东南亚增长最快的电商市场之一。2.7亿的人口规模、年轻的人口结构和年均5%的GDP增长率是推动印尼电商增长的主要因素。此外,印尼拥有约9,700万中产和富裕阶层的消费者,这使得印尼市场蕴藏着巨大的发展潜力。

2024年6月,印尼Shopee和Lazada两个平台的销售额合计达到约11.6亿美元,同比增长约84%,増势迅猛。综合来看,服装与时尚、健康与美容、家居及生活品类最为畅销。下面,TMO将带您解读印尼当月销售数据。

在本月报中,我们将向您提供如下信息: 本报告涵盖印度尼西亚Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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  • 分平台看,6月Shopee印尼站共创下了约10.8亿美元的销售额,在东南亚六国中位列第二。在Lazada销售额达到约8264万美元。关注TMO,我们将在今年持续观察整个印尼电商市场的走势。
  • 分类目看, Shopee平台上,服装与时尚以27.3%的市场份额位列第一,其次是健康与美容(19.3%)。而在Lazada平台,健康与美容、家居及生活用品最受消费者欢迎,两大品类共占据了近40%的市场份额。
  • 从畅销商品看:
    • Shopee平台的健康与美容品类中,印尼消费者的主要关注点集中在去角质、防晒、抗衰老和清洁等方面。去角质精华和防晒霜等产品最为畅销。在电子产品与配件品类中,中国品牌表现尤为出色。三款来自小米和华为的智能手表和手机进入了本月畅销商品榜单。
    • Lazada平台的健康与美容品类中,哑光唇膏销售火爆。值得注意的是,在电子配件品类中,中国品牌小米销售也非常突出,旗下防水运动手表也跻身畅销榜TOP5,体现了其在功能性和性价比方面的优势。
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  • 分平台来看,Shopee菲律宾站创下了约4.0亿美元的销售额,在东南亚六国中位列第四。相对其他五个国家,Lazada在菲律宾较受欢迎,本月销售额达到约2.2亿美元。关注TMO,我们将在今年持续观察整个菲律宾电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以17.1%的市场份额占领销售额榜首,服装与时尚、爱好与玩具紧随其后,销售额占比分别为16.9%和16.6%。而在Lazada平台,最受消费者欢迎的品类是家居生活类、健康与美容、以及电视和家电。
  • 从畅销商品看: 
    • Shopee平台的电子产品及配件品类中,吸尘器和扫地机器人最为畅销。销售额前五的产品中,吸尘器类家电产品占据了4个席位。其中,中国品牌小米受到菲律宾消费者青睐,该品牌旗下生产的扫地机器人在本月产品畅销榜中排名第四。在爱好与玩具品类方面,扬声器类产品最为热门。
    • Lazada平台的家居生活品类中,太阳能灯具的销售表现较为亮眼。菲律宾消费者对美容和健康类产品需求旺盛,Lazada上的胶原类保健品也备受欢迎,占据了畅销榜的两个席位。
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  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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自2023年起,TMO参考Shopee和Lazada在各个国家的营销日历,每月搜集和出版特定精选国家数据月报。同时,为了提升读者对该国畅销产品的理解,我们对报告中的商品标题作了优化,含有当地语言的部分会被翻译成中文。

2024年的东南亚国家月报系列计划如下:1月份发布印尼篇, 2月份发布泰国篇,3月份发布马来西亚篇,4月份发布菲律宾篇,5月份发布越南篇,6月份发布印尼篇,7月份发布新加坡篇,8月份发布越南篇,9月份发布泰国篇,10月份发布菲律宾篇,11月份发布新加坡篇,12月发布马来西亚篇。

同时,我们将深入各个行业和类目,持续发布以行业维度为视角的各项电商数据和市场洞察,满足读者对细分行业的关注需求。在202212月,TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告,旨在为读者提供细分市场趋势洞察,帮助大家更好地把握市场走向,获得更多的赋能。敬请期待!

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主要内容

印度尼西亚是东南亚增长最快的电商市场之一。2.7亿的人口规模、年轻的人口结构和年均5%的GDP增长率是推动印尼电商增长的主要因素。此外,印尼拥有约9,700万中产和富裕阶层的消费者,这使得印尼市场蕴藏着巨大的发展潜力。

2024年6月,印尼Shopee和Lazada两个平台的销售额合计达到约11.6亿美元,同比增长约84%,増势迅猛。综合来看,服装与时尚、健康与美容、家居及生活品类最为畅销。下面,TMO将带您解读印尼当月销售数据。

在本月报中,我们将向您提供如下信息: 本报告涵盖印度尼西亚Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:

  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品

资源亮点

  • 分平台看,6月Shopee印尼站共创下了约10.8亿美元的销售额,在东南亚六国中位列第二。在Lazada销售额达到约8264万美元。关注TMO,我们将在今年持续观察整个印尼电商市场的走势。
  • 分类目看, Shopee平台上,服装与时尚以27.3%的市场份额位列第一,其次是健康与美容(19.3%)。而在Lazada平台,健康与美容、家居及生活用品最受消费者欢迎,两大品类共占据了近40%的市场份额。
  • 从畅销商品看:
    • Shopee平台的健康与美容品类中,印尼消费者的主要关注点集中在去角质、防晒、抗衰老和清洁等方面。去角质精华和防晒霜等产品最为畅销。在电子产品与配件品类中,中国品牌表现尤为出色。三款来自小米和华为的智能手表和手机进入了本月畅销商品榜单。
    • Lazada平台的健康与美容品类中,哑光唇膏销售火爆。值得注意的是,在电子配件品类中,中国品牌小米销售也非常突出,旗下防水运动手表也跻身畅销榜TOP5,体现了其在功能性和性价比方面的优势。

更多精彩内容,请下载完整版免费报告进行解锁!

shopee-indonesia-categories-market-share
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为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”?

我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。

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TMO可根据您的选择为您开具付款收据或形式发票,如欲获取,请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia,我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
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