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印尼电商市场指南

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全面覆盖2022年印度尼西亚电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是印尼电商市场的最佳跨境实践指南与市场本地化指导手册。

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  • 电商潜力:我在印尼的电商潜力如何,何种策略模型将助我商业成功?
  • 进入策略:完整印尼电商进入策略,法律实体与公司设立流程指南
  • 法律合规:印尼经商需注意哪些法律合规问题,规避何种法律风险?
  • 海关税收:印尼海关进口流程,及印尼税率与税收操作指南
  • 仓储物流:印尼电商物流格局与挑战,哪些物流合作伙伴可供选择?
  • 电商平台:印尼热门电商平台有哪些,以及如何入驻与营运?
  • 消费行为:印尼消费者的在线与线下购物行为习惯、消费偏好如何?
  • 支付集成:印尼消费者偏好何种支付模式?数字支付现况如何?
  • 市场营销:印尼最有效的市场营销与社交媒体策略是哪些?
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2022 最新更新版

东南亚是一个飞速发展的区域,尤其经历了本轮疫情,印度尼西亚(以下简称“印尼”)的电商市场也发生了很多的变化。本次更新,我们将2020年版指南中的数据和洞察进行了全面的更新,以期让您更加完整地了解最新印尼电商市场全貌。
  • 数据部分:对指南中的原有电商相关数据、平台信息,社交媒体等进行了全面更新;
  • 后疫情经济复苏状况:在此次对指南进行调整时,TMO增加了“Covid 疫情更新 – 国家举措与经济复苏状况” 的章节内容,对印尼在后疫情时期的经济复苏状况和政府施行的政策措施进行了更新。
印尼是世界人口第四大国,东南亚最大经济体。人口基数庞大、互联网渗透率不断提升、经济水平稳固增长,使之成为一个极具投资与电商潜力的目标国家。而疫情也在一定程度上培养了一批印尼的网购群体。但作为一个“万岛之邦”,超过1.7万个散乱岛屿产生的“配送难”问题依然是印尼电商的心头患。此外,印尼政府对于进口商品与外商投资设有较为严格的规定。 ) [_highlight_gallery] => Array ( [0] => field_65b18d6f62845 ) [highlight_gallery] => Array ( [0] => a:4:{i:0;s:5:"87142";i:1;s:5:"87146";i:2;s:5:"87150";i:3;s:5:"87155";} ) [_highlight_popup] => Array ( [0] => field_65b18d7f62846 ) [highlight_popup] => Array ( [0] => 1 ) [_button_link] => Array ( [0] => field_65de8afb998f5 ) [button_link] => Array ( [0] => a:3:{s:5:"title";s:12:"定制报告";s:3:"url";s:36:"https://www.tmogroup.com.cn/contact/";s:6:"target";s:6:"_blank";} ) [_related_downloads] => Array ( [0] => field_65b18dfcc580d ) [related_downloads] => Array ( [0] => ) [_banner_link_1] => Array ( [0] => field_65b18eda3aab7 ) [banner_link_1] => Array ( [0] => /contact/ ) [_banner_link_2] => Array ( [0] => field_65b18f013aab8 ) [banner_link_2] => Array ( [0] => ) [_qa] => Array ( [0] => field_65b18f2c3aabb ) [_qa_0_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_0_question] => Array ( [0] => 如何获取报告? ) [_qa_0_answer] => Array ( [0] => field_65b18f433aabd ) [qa_0_answer] => Array ( [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告! ) [_qa_1_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_1_question] => Array ( [0] => 等了很久还是收不到报告怎么办? ) [_qa_1_answer] => Array ( [0] => field_65b18f433aabd ) [qa_1_answer] => Array ( [0] => 首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。 ) [_qa_2_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_2_question] => Array ( [0] => 邮箱中的下载链接是永久有效的吗? ) [_qa_2_answer] => Array ( [0] => field_65b18f433aabd ) [qa_2_answer] => Array ( [0] => 发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。 ) [qa] => Array ( [0] => 7 ) [_free_download] => Array ( [0] => field_65c434b88abef ) [free_download] => Array ( [0] => ) [_companies] => Array ( [0] => field_65e5bd0a33aac ) [companies] => Array ( [0] => a:16:{i:0;s:5:"95642";i:1;s:5:"95645";i:2;s:5:"95649";i:3;s:5:"95652";i:4;s:5:"95648";i:5;s:5:"95656";i:6;s:5:"95654";i:7;s:5:"95653";i:8;s:5:"95655";i:9;s:5:"95650";i:10;s:5:"95657";i:11;s:5:"95647";i:12;s:5:"95644";i:13;s:5:"95643";i:14;s:5:"95651";i:15;s:5:"95646";} ) [_yoast_wpseo_focuskw] => Array ( [0] => 印尼电子商务,印尼电商,品牌出海,东南亚电商 ) [_yoast_wpseo_focuskw_text_input] => Array ( [0] => ) [_yoast_wpseo_title] => Array ( [0] => 品牌出海 | 2022印尼电商市场指南 %%sep%% %%sitename%% ) [_yoast_wpseo_metadesc] => Array ( [0] => 全面覆盖2022年印尼电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是印尼电商市场的最佳跨境实践指南与市场本地化指导手册。 ) [_edd_download_earnings] => Array ( [0] => 16779.000000 ) [_edd_download_sales] => Array ( [0] => 32 ) [onesignal_meta_box_present] => Array ( [0] => ) [onesignal_send_notification] => Array ( [0] => ) [onesignal_modify_title_and_content] => Array ( [0] => ) [onesignal_notification_custom_heading] => Array ( [0] => ) [onesignal_notification_custom_content] => Array ( [0] => ) [_yoast_wpseo_focuskeywords] => Array ( [0] => [{"keyword":"印尼跨境电商","score":47},{"keyword":"印尼电商","score":47}] ) [_yoast_wpseo_keywordsynonyms] => Array ( [0] => ["","",""] ) [_yoast_wpseo_estimated-reading-time-minutes] => Array ( [0] => 1 ) [_yoast_wpseo_wordproof_timestamp] => Array ( [0] => ) [edd_price] => Array ( [0] => 799.00 ) [edd_download_files] => Array ( [0] => a:1:{i:1;a:6:{s:5:"index";s:0:"";s:13:"attachment_id";s:1:"0";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:24:"印尼电商市场指南";s:4:"file";s:118:"https://www.tmogroup.com.cn/wp-content/uploads/edd/2022/12/2022Q2-印度尼西亚电子商务市场本地化指南.pdf";s:9:"condition";s:3:"all";}} ) [_edd_bundled_products] => Array ( [0] => a:1:{i:0;s:1:"0";} ) [download_intro_content_title] => Array ( [0] => 印度尼西亚电子商务市场本地化指南 ) [_download_intro_content_title] => Array ( [0] => field_5cef8e1b386e1 ) [download_intro_content] => Array ( [0] => 全面覆盖2022年印度尼西亚电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是印尼电商市场的最佳跨境实践指南与市场本地化指导手册。 ) [_download_intro_content] => Array ( [0] => field_5bfe5a6aafd52 ) [related_section_title] => Array ( [0] => ) [_related_section_title] => Array ( [0] => field_5bfe5b8b0279c ) [related_section_related_downloads_0_download] => Array ( [0] => 36101 ) [_related_section_related_downloads_0_download] => Array ( [0] => field_5bfe5ac828b0d ) [related_section_related_downloads] => Array ( [0] => 3 ) [_related_section_related_downloads] => Array ( [0] => field_5bfe5aa928b0c ) [_edd_all_access_enabled] => Array ( [0] => ) [_edd_all_access_settings] => Array ( [0] => ) [_edd_all_access_receipt_settings] => Array ( [0] => ) [_wp_old_date] => Array ( [0] => 2019-05-23|2022-12-06 ) [tmo_post_views_count] => Array ( [0] => 14135 ) [inline_featured_image] => Array ( [0] => 0 ) [otw_grid_manager_content] => Array ( [0] => [] ) [_yoast_wpseo_linkdex] => Array ( [0] => 40 ) [download_description_0_title] => Array ( [0] => ) [_download_description_0_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_0_content] => Array ( [0] =>

2022 最新更新版

东南亚是一个飞速发展的区域,尤其经历了本轮疫情,印度尼西亚(以下简称“印尼”)的电商市场也发生了很多的变化。本次更新,我们将2020年版指南中的数据和洞察进行了全面的更新,以期让您更加完整地了解最新印尼电商市场全貌。
  • 数据部分:对指南中的原有电商相关数据、平台信息,社交媒体等进行了全面更新;
  • 后疫情经济复苏状况:在此次对指南进行调整时,TMO增加了“Covid 疫情更新 – 国家举措与经济复苏状况” 的章节内容,对印尼在后疫情时期的经济复苏状况和政府施行的政策措施进行了更新。
印尼是世界人口第四大国,东南亚最大经济体。人口基数庞大、互联网渗透率不断提升、经济水平稳固增长,使之成为一个极具投资与电商潜力的目标国家。而疫情也在一定程度上培养了一批印尼的网购群体。但作为一个“万岛之邦”,超过1.7万个散乱岛屿产生的“配送难”问题依然是印尼电商的心头患。此外,印尼政府对于进口商品与外商投资设有较为严格的规定。 ) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => 适用人群 ) [_download_description_1_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_1_content] => Array ( [0] => CEO和管理者,营销人员及欲在印度尼西亚从事跨境电商本地化业务的人群。 ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => 在本指南中,我们将向您提供如下答案 ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] =>
  • 电商潜力:我在印尼的电商潜力如何,何种策略模型将助我商业成功?
  • 进入策略:完整印尼电商进入策略,法律实体与公司设立流程指南
  • 法律合规:印尼经商需注意哪些法律合规问题,规避何种法律风险?
  • 海关税收:印尼海关进口流程,及印尼税率与税收操作指南
  • 仓储物流:印尼电商物流格局与挑战,哪些物流合作伙伴可供选择?
  • 电商平台:印尼热门电商平台有哪些,以及如何入驻与营运?
  • 消费行为:印尼消费者的在线与线下购物行为习惯、消费偏好如何?
  • 支付集成:印尼消费者偏好何种支付模式?数字支付现况如何?
  • 市场营销:印尼最有效的市场营销与社交媒体策略是哪些?
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全方位解构印尼跨境电商生态,并进行季度性更新。对印尼电商格局、准入策略、仓储物流、海关税收、销售渠道、法律构架、支付格局、消费者洞察、市场营销与社交媒体策略等多元维度进行深刻阐述,还原印尼跨境电商全流程,为您的印尼品牌出海之旅提供深刻见解与帮助!
  • 2021第四季度印尼电商最新动态与数据统计
  • 30+印尼国家与电商热门话题全覆盖
  • 最全印尼电商准入策略与法律实体设立建议
  • 演绎最具成本效益的本地仓储与物流模型
  • 印尼海关与税收政策全解析
  • 最全本地在线销售渠道与策略全解构
  • 印尼市场营销高转化之道
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主要内容

在本指南中,我们将向您提供如下答案

  • 电商潜力:我在印尼的电商潜力如何,何种策略模型将助我商业成功?
  • 进入策略:完整印尼电商进入策略,法律实体与公司设立流程指南
  • 法律合规:印尼经商需注意哪些法律合规问题,规避何种法律风险?
  • 海关税收:印尼海关进口流程,及印尼税率与税收操作指南
  • 仓储物流:印尼电商物流格局与挑战,哪些物流合作伙伴可供选择?
  • 电商平台:印尼热门电商平台有哪些,以及如何入驻与营运?
  • 消费行为:印尼消费者的在线与线下购物行为习惯、消费偏好如何?
  • 支付集成:印尼消费者偏好何种支付模式?数字支付现况如何?
  • 市场营销:印尼最有效的市场营销与社交媒体策略是哪些?

资源亮点

2022 最新更新版

东南亚是一个飞速发展的区域,尤其经历了本轮疫情,印度尼西亚(以下简称“印尼”)的电商市场也发生了很多的变化。本次更新,我们将2020年版指南中的数据和洞察进行了全面的更新,以期让您更加完整地了解最新印尼电商市场全貌。

  • 数据部分:对指南中的原有电商相关数据、平台信息,社交媒体等进行了全面更新;
  • 后疫情经济复苏状况:在此次对指南进行调整时,TMO增加了“Covid 疫情更新 – 国家举措与经济复苏状况” 的章节内容,对印尼在后疫情时期的经济复苏状况和政府施行的政策措施进行了更新。

印尼是世界人口第四大国,东南亚最大经济体。人口基数庞大、互联网渗透率不断提升、经济水平稳固增长,使之成为一个极具投资与电商潜力的目标国家。而疫情也在一定程度上培养了一批印尼的网购群体。但作为一个“万岛之邦”,超过1.7万个散乱岛屿产生的“配送难”问题依然是印尼电商的心头患。此外,印尼政府对于进口商品与外商投资设有较为严格的规定。

印尼电商目录1

我们的订阅用户来自这些公司

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点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告!

等了很久还是收不到报告怎么办?

首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。

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发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告,怎样获取?

需要获取定制版的数据/报告,我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析,帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们,或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”?

我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。

如果付款失败,或付款成功但未通过电子邮件收到我们的指南怎么办?

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