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中国彩妆电商行业数据月报-618特辑

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TMO Group 定期整理搜集整理特定期间彩妆行业电商数据并制作成数据月报,网罗市场总体销量趋势、畅销美妆单品、畅销美妆品牌、价格区间和平台热搜词等行业内一手数据, 帮助您洞悉市场的体量和增长情况,新的消费趋势和增长点, 消费者持续变化的诉求, 以寻求行业机遇与创新!

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  • 上月畅销单品
  • 产品品类份额
  • 产品价格区间
  • 平台热搜词
  • 畅销品牌
  • 畅销产品的特征
  • 畅销品牌的爆款单品
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) [_qa_0_answer] => Array ( [0] => field_65b18f433aabd ) [qa_0_answer] => Array ( [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告! ) [_qa_1_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_1_question] => Array ( [0] => 等了很久还是收不到报告怎么办? ) [_qa_1_answer] => Array ( [0] => field_65b18f433aabd ) [qa_1_answer] => Array ( [0] => 首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。 ) [_qa_2_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_2_question] => Array ( [0] => 邮箱中的下载链接是永久有效的吗? ) [_qa_2_answer] => Array ( [0] => field_65b18f433aabd ) [qa_2_answer] => Array ( [0] => 发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。 ) [qa] => Array ( [0] => 7 ) [_free_download] => Array ( [0] => field_65c434b88abef ) [free_download] => Array ( [0] => ) [_companies] => Array ( [0] => field_65e5bd0a33aac ) [companies] => Array ( [0] => a:16:{i:0;s:5:"95642";i:1;s:5:"95645";i:2;s:5:"95649";i:3;s:5:"95652";i:4;s:5:"95648";i:5;s:5:"95656";i:6;s:5:"95654";i:7;s:5:"95653";i:8;s:5:"95655";i:9;s:5:"95650";i:10;s:5:"95657";i:11;s:5:"95647";i:12;s:5:"95644";i:13;s:5:"95643";i:14;s:5:"95651";i:15;s:5:"95646";} ) [_yoast_wpseo_focuskw] => Array ( [0] => 彩妆 ) [_yoast_wpseo_focuskw_text_input] => Array ( [0] => ) [_yoast_wpseo_metadesc] => Array ( [0] => TMO Group 定期整理搜集整理特定期间彩妆行业电商数据并制作成数据月报,网罗市场总体销量趋势、畅销美妆单品、畅销美妆品牌、价格区间和平台热搜词等行业内一手数据, 帮助您洞悉市场的体量和增长情况,新的消费趋势和增长点, 消费者持续变化的诉求, 以寻求行业机遇与创新! ) [_edd_download_earnings] => Array ( [0] => 0.000000 ) [_edd_download_sales] => Array ( [0] => 105 ) [onesignal_meta_box_present] => Array ( [0] => ) [onesignal_send_notification] => Array ( [0] => ) [onesignal_modify_title_and_content] => Array ( [0] => ) [onesignal_notification_custom_heading] => Array ( [0] => ) [onesignal_notification_custom_content] => Array ( [0] => ) [_yoast_wpseo_focuskeywords] => Array ( [0] => [{"keyword":"天猫618","score":47},{"keyword":"化妆品","score":47},{"keyword":"美妆电商","score":47},{"keyword":"化妆品电商","score":47}] ) [_yoast_wpseo_keywordsynonyms] => Array ( [0] => ["","","","",""] ) [_yoast_wpseo_estimated-reading-time-minutes] => Array ( [0] => 1 ) [_yoast_wpseo_wordproof_timestamp] => Array ( [0] => ) [edd_price] => Array ( [0] => 0.00 ) [edd_download_files] => Array ( [0] => a:1:{i:1;a:6:{s:5:"index";s:1:"0";s:13:"attachment_id";s:1:"0";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:46:"中国彩妆电商行业数据月报-618特辑";s:4:"file";s:106:"https://www.tmogroup.com.cn/wp-content/uploads/edd/2020/07/中国彩妆电商行业数据月报-六月.pdf";s:9:"condition";s:3:"all";}} ) [_edd_bundled_products] => Array ( [0] => a:1:{i:0;s:1:"0";} ) [download_intro_content_title] => Array ( [0] => 中国彩妆电商行业数据月报-618特辑 ) [_download_intro_content_title] => Array ( [0] => field_5cef8e1b386e1 ) [download_intro_content] => Array ( [0] => TMO Group 定期整理搜集整理特定期间彩妆行业电商数据并制作成数据月报,网罗市场总体销量趋势、畅销美妆单品、畅销美妆品牌、价格区间和平台热搜词等行业内一手数据, 帮助您洞悉市场的体量和增长情况,新的消费趋势和增长点, 消费者持续变化的诉求, 以寻求行业机遇与创新! ) [_download_intro_content] => Array ( [0] => field_5bfe5a6aafd52 ) [related_section_title] => Array ( [0] => 你也许会喜欢 ) [_related_section_title] => Array ( [0] => field_5bfe5b8b0279c ) [related_section_related_downloads_0_download] => Array ( [0] => 43728 ) [_related_section_related_downloads_0_download] => Array ( [0] => field_5bfe5ac828b0d ) [related_section_related_downloads] => Array ( [0] => 2 ) [_related_section_related_downloads] => Array ( [0] => field_5bfe5aa928b0c ) [_edd_all_access_enabled] => Array ( [0] => ) [_edd_all_access_settings] => Array ( [0] => ) [_edd_all_access_receipt_settings] => Array ( [0] => ) [_wp_old_date] => Array ( [0] => ) [tmo_post_views_count] => Array ( [0] => 7874 ) [inline_featured_image] => Array ( [0] => 0 ) [otw_grid_manager_content] => Array ( [0] => [] ) [_yoast_wpseo_linkdex] => Array ( [0] => 42 ) [download_description_0_title] => Array ( [0] => ) [_download_description_0_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_0_content] => Array ( [0] => 2020年的新冠疫情对美妆行业造成了严重的打击,众品牌纷纷开始或加速数字化进程以求更好的曝光触达率;正因如此疫情得到控制后线上美妆市场迎来了一波强势的反弹。6·18大促中美妆产品的表现便证明了这一点,作为新冠疫情后的第一个电商大促,2020年的6·18更显特殊:5.25日便提前开始预售活动,天猫预售开场一小时,成交额同比上涨515%,美妆产品分类7分钟预售便突破5亿;而大促的实际开始时间也从18日提前到了6.1日,开场第一分钟美妆类目的成交额便突破亿元。 目光放到彩妆市场,整个6月份,天猫彩妆品类成交额高达63.9亿人民币表现十分亮眼,相较2019年6月份的46.9亿人民币上涨36%。也充分表现人们恢复正常生产生活秩序后彩妆需求依旧强劲。本报告将为您带来这次618彩妆市场中的深度数据和解析,以及一些有趣的趋势和案例研究。*数据主要源自阿里系电商平台(淘宝、天猫、天猫国际、淘宝全球购、天猫超市) ) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => 适用人群 ) [_download_description_1_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_1_content] => Array ( [0] => 彩妆行业数据分析师、策略决策者、产品开发、以及任何对数据和趋势感兴趣的从业人员。 ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => 我能从这份月报中得到什么信息? ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] =>
  • 上月畅销单品
  • 产品品类份额
  • 产品价格区间
  • 平台热搜词
  • 畅销品牌
  • 畅销产品的特征
  • 畅销品牌的爆款单品
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A1:点击右侧“下载”按钮。进入落地页填写您的商务信息,完成安全支付,即可在您预留的邮箱中查收本指南! Q2:填写信息后为何提示我私人邮箱不被允许? A2:QQ,163等私人邮箱将不能正常接收来自我们的邮件。希望可以正确填写您的工作邮箱,确保正常接收。 Q3:等了很久还是收不到报告怎么办? A3:首先请查看您的邮件垃圾箱。其次根据各公司情况不同您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。 Q4:邮箱中的下载链接是永久有效的吗? A4:发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。 Q5:我需要定制化的数据或报告,怎样获取? A5:需要获取定制版的数据/报告或洽谈商务合作,请发邮件至info@tmogroup.asia或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。 ) [_download_description_4_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_6_image_row_0_image] => Array ( [0] => ) [_download_description_6_image_row_0_image] => Array ( [0] => ) [download_description_6_image_row_0_lightbox] => Array ( [0] => ) [_download_description_6_image_row_0_lightbox] => Array ( [0] => ) [download_description_6_image_row_0_gallery] => Array ( [0] => ) [_download_description_6_image_row_0_gallery] => Array ( [0] => ) [download_description_6_image_row_0_row_id] => Array ( [0] => ) [_download_description_6_image_row_0_row_id] => Array ( [0] => ) [download_description_6_image_row_1_image] => Array ( [0] => ) [_download_description_6_image_row_1_image] => Array ( [0] => ) [download_description_6_image_row_1_lightbox] => Array ( [0] => ) [_download_description_6_image_row_1_lightbox] => Array ( [0] => ) [download_description_6_image_row_1_gallery] => Array ( 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主要内容

我能从这份月报中得到什么信息?

  • 上月畅销单品
  • 产品品类份额
  • 产品价格区间
  • 平台热搜词
  • 畅销品牌
  • 畅销产品的特征
  • 畅销品牌的爆款单品

资源亮点

2020年的新冠疫情对美妆行业造成了严重的打击,众品牌纷纷开始或加速数字化进程以求更好的曝光触达率;正因如此疫情得到控制后线上美妆市场迎来了一波强势的反弹。6·18大促中美妆产品的表现便证明了这一点,作为新冠疫情后的第一个电商大促,2020年的6·18更显特殊:5.25日便提前开始预售活动,天猫预售开场一小时,成交额同比上涨515%,美妆产品分类7分钟预售便突破5亿;而大促的实际开始时间也从18日提前到了6.1日,开场第一分钟美妆类目的成交额便突破亿元。

目光放到彩妆市场,整个6月份,天猫彩妆品类成交额高达63.9亿人民币表现十分亮眼,相较2019年6月份的46.9亿人民币上涨36%。也充分表现人们恢复正常生产生活秩序后彩妆需求依旧强劲。本报告将为您带来这次618彩妆市场中的深度数据和解析,以及一些有趣的趋势和案例研究。*数据主要源自阿里系电商平台(淘宝、天猫、天猫国际、淘宝全球购、天猫超市)

我们的订阅用户来自这些公司

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如何获取报告?

点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告!

等了很久还是收不到报告怎么办?

首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。

邮箱中的下载链接是永久有效的吗?

发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告,怎样获取?

需要获取定制版的数据/报告,我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析,帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们,或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”?

我们目前仅以港元定价。但若您选择支付宝或信用卡支付,将为你自动转化汇率,折算为您的本地货币进行购买。

如果付款失败,或付款成功但未通过电子邮件收到我们的指南怎么办?

请点击联系我们,或发送邮件至info@tmogroup.asia,或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

如果付费购买成功,我是否可以获取发票?

TMO可根据您的选择为您开具付款收据或形式发票,如欲获取,请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia,我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
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