本期报告为2021年双十一美妆行业数据报告。TMO Group 每年从阿里巴巴的电子商务平台家族为您搜集并整理618和双十一期间美妆行业电商数据并制作成数据报告，网罗市场总体销量趋势、畅销美妆单品、畅销美妆品牌、价格区间和平台热搜词等行业内一手数据, 帮助您洞悉市场的体量和增长情况，新的消费趋势和增长点, 消费者持续变化的诉求, 以寻求行业机遇与创新！
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- 子类目市场份额
- 月畅销产品、店铺与品牌
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- 花西子定妆散粉常年稳居销售榜单前三。花西子作为近年来崛起的国货美妆，以其突出的国风设计美学和良好的品控在价格并不占优势的情况下，依旧受到消费者的热捧。
- 完美日记和花西子仍然占据畅销品牌的前两位，但与去年相比优势不再明显，前十名的品牌市场占比愈发接近，第一名的完美日记与第十名的Mac销售额占比仅仅相差5%。
- 从各个品牌的热销产品分析中可以看出，拥有高市场占有率的品牌无论是的平价品牌还是传统国际大牌，各类目主打产品拥有较高的消费者忠诚度和回购率。而像卡姿兰这类市场份额较小的品牌，其热销产品在不断变更，缺少现金流产品和明星产品。
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- 花西子定妆散粉常年稳居销售榜单前三。花西子作为近年来崛起的国货美妆，以其突出的国风设计美学和良好的品控在价格并不占优势的情况下，依旧受到消费者的热捧。
- 完美日记和花西子仍然占据畅销品牌的前两位，但与去年相比优势不再明显，前十名的品牌市场占比愈发接近，第一名的完美日记与第十名的Mac销售额占比仅仅相差5%。
- 从各个品牌的热销产品分析中可以看出，拥有高市场占有率的品牌无论是的平价品牌还是传统国际大牌，各类目主打产品拥有较高的消费者忠诚度和回购率。而像卡姿兰这类市场份额较小的品牌，其热销产品在不断变更，缺少现金流产品和明星产品。
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Q1:如何获取“本指南”？
A1:点击右侧“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！
Q2:填写信息后为何提示我私人邮箱不被允许？
A2:QQ，163等私人邮箱将不能正常接收来自我们的邮件。希望可以正确填写您的工作邮箱，确保正常接收。
Q3:等了很久还是收不到报告怎么办？
A3:首先请查看您的邮件垃圾箱。其次根据各公司情况不同您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。
Q4:邮箱中的下载链接是永久有效的吗？
A4:发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。
Q5:我需要定制化的数据或报告，怎样获取？
A5:需要获取定制版的数据／报告或洽谈商务合作，请发邮件至info@tmogroup.asia或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
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