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东南亚电商市场数据月报系列 - 马来西亚篇(2024年3月)

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在马来西亚篇月报中,TMO Group将为您揭开马来西亚电商市场的最新动态。报告内容包含了Shopee和Lazada在马来西亚销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持!不要错过这个机会,与TMO Group一起开启您在马来西亚电商市场的无限潜力!

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            [0] => 马来西亚的电商市场正处于快速发展阶段。根据Statista预测,2027年马来西亚电商的市场规模将达到198.4亿美元。作为东南亚第三大经济体,马来西亚国民富足,且年轻人居多。据统计,马来西亚的人均年收入为10,269美元,在东南亚地区仅次于新加坡。且马来西亚25岁以下的年轻人比例为43.4%,具有很大的消费潜力,对于寻求拓展跨国业务的企业是值得重点关注的地区。

2024年3月,马来西亚Shopee和Lazada两个平台的销售额合计达到约5.3亿美元,与2023年12月相比销售额有所增加。综合来看,电子产品、服装与时尚产品与家居产品备受青睐,在马来西亚有较大的市场空间。下面,TMO将带您解读马来西亚当月销售数据。

在本月报中,我们将向您提供如下信息:

本报告涵盖马来西亚Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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  • 分平台来看,Shopee的销售额高于Lazada。2024年3月,受益于斋月大促销活动,Shopee马来西亚站创下了约5.0亿美元的销售额,在东南亚六国中位列第四。马来西亚穆斯林人口众多,斋月期间,穆斯林会与家人团聚、与亲友互赠礼物,由此产生了大量消费需求,从而推动了电商销售额上涨。Lazada的销售额达到约3130万美元。关注TMO,我们将在今年持续观察整个马来西亚电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以36.4%的市场份额占领销售额榜首,服装与时尚、家居与家具分别位列第二、第三位,销售额占比分别为20.3%和 9.8%。而在Lazada平台,最受消费者欢迎的品类是电视和家电、婴儿和玩具,这两个品类的销售额占比合计约76%。
  • 从畅销商品看:
    • Shopee平台的电子产品及配件品类中,手机仍然是最热门的电子产品。海外品牌对马来西亚消费者更具吸引力,在销售榜前5中,苹果手机占据4席。服装与时尚产品方面,穆斯林时尚服饰是热门类目,该品类销售额占比达42.4%。
    • Lazada平台的电视与家电品类中,马来西亚消费者对吸尘器的需求最高。婴儿和玩具品类方面,奶粉和婴儿食品最为畅销。电子配件产品中,中国手机品牌OPPO在产品畅销榜中占据第一、第二名,可见中国品牌对马来西亚消费者的吸引力较大。
更多精彩内容,请下载完整版免费报告进行解锁!
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  • 分平台来看,Shopee的销售额高于Lazada。2024年3月,受益于斋月大促销活动,Shopee马来西亚站创下了约5.0亿美元的销售额,在东南亚六国中位列第四。马来西亚穆斯林人口众多,斋月期间,穆斯林会与家人团聚、与亲友互赠礼物,由此产生了大量消费需求,从而推动了电商销售额上涨。Lazada的销售额达到约3130万美元。关注TMO,我们将在今年持续观察整个马来西亚电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以36.4%的市场份额占领销售额榜首,服装与时尚、家居与家具分别位列第二、第三位,销售额占比分别为20.3%和 9.8%。而在Lazada平台,最受消费者欢迎的品类是电视和家电、婴儿和玩具,这两个品类的销售额占比合计约76%。 
  • 从畅销商品看: 
    • Shopee平台的电子产品及配件品类中,手机仍然是最热门的电子产品。海外品牌对马来西亚消费者更具吸引力,在销售榜前5中,苹果手机占据4席。服装与时尚产品方面,穆斯林时尚服饰是热门类目,该品类销售额占比达42.4%。
    • Lazada平台的电视与家电品类中,马来西亚消费者对吸尘器的需求最高。婴儿和玩具品类方面,奶粉和婴儿食品最为畅销。电子配件产品中,中国手机品牌OPPO在产品畅销榜中占据第一、第二名,可见中国品牌对马来西亚消费者的吸引力较大。
更多精彩内容,请下载完整版免费报告进行解锁! ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => ) [_download_description_2_title] => Array ( [0] => ) [download_description_2_content] => Array ( [0] => ) [_download_description_2_content] => Array ( [0] => ) [related_section_related_downloads_1_download] => Array ( [0] => 155228 ) [_related_section_related_downloads_1_download] => Array ( [0] => field_5bfe5ac828b0d ) [related_section_related_downloads_2_download] => Array ( [0] => 151781 ) [_related_section_related_downloads_2_download] => Array ( [0] => field_5bfe5ac828b0d ) [_yoast_wpseo_primary_download_category] => Array ( [0] => 154 ) [_edd_download_limit_override_41775] => Array ( [0] => ) [_wp_old_slug] => Array ( [0] => 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[download_description_6_image_row_1_gallery] => Array ( [0] => a:1:{i:0;s:6:"157242";} ) [_download_description_6_image_row_1_gallery] => Array ( [0] => field_5b5947a86e6c2 ) [download_description_6_image_row_1_row_id] => Array ( [0] => 65c4a94957d24 ) [_download_description_6_image_row_1_row_id] => Array ( [0] => field_5b5947ce6e6c3 ) [download_description_6_image_row] => Array ( [0] => 2 ) [_download_description_6_image_row] => Array ( [0] => field_5b39a0486cddf ) [download_description_2_image_row_0_image] => Array ( [0] => ) [_download_description_2_image_row_0_image] => Array ( [0] => ) [download_description_2_image_row_0_lightbox] => Array ( [0] => ) [_download_description_2_image_row_0_lightbox] => Array ( [0] => ) [download_description_2_image_row_0_gallery] => Array ( [0] => ) [_download_description_2_image_row_0_gallery] => Array ( [0] => ) [download_description_2_image_row_0_row_id] => Array ( [0] => ) [_download_description_2_image_row_0_row_id] => Array ( [0] => ) [download_description_2_image_row_1_image] => Array ( [0] => ) [_download_description_2_image_row_1_image] => Array ( [0] => ) [download_description_2_image_row_1_lightbox] => Array ( [0] => ) [_download_description_2_image_row_1_lightbox] => Array ( [0] => ) [download_description_2_image_row_1_gallery] => Array ( [0] => ) [_download_description_2_image_row_1_gallery] => Array ( [0] => ) [download_description_2_image_row_1_row_id] => Array ( [0] => ) [_download_description_2_image_row_1_row_id] => Array ( [0] => ) [download_description_2_image_row] => Array ( [0] => ) [_download_description_2_image_row] => Array ( [0] => ) [download_description_5_title] => Array ( [0] => 在本月报中,我们将向您提供如下信息: ) [_download_description_5_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_5_content] => Array ( [0] => 本报告涵盖马来西亚Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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自2023年起,TMO参考Shopee和Lazada在各个国家的营销日历,每月搜集和出版特定精选国家数据月报。同时,为了提升读者对该国畅销产品的理解,我们对报告中的商品标题作了优化,含有当地语言的部分会被翻译成中文。

2024年的东南亚国家月报系列计划如下:1月份发布印尼篇, 2月份发布泰国篇,3月份发布马来西亚篇,4月份发布越南篇,5月份发布印度尼西亚篇,6月份发布新加坡篇,7月份发布菲律宾篇,8月份发布越南篇,9月份发布泰国篇,10月份发布菲律宾篇,11月份发布新加坡篇,12月发布马来西亚篇。

同时,我们将深入各个行业和类目,持续发布以行业维度为视角的各项电商数据和市场洞察,满足读者对细分行业的关注需求。在202212月,TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告,旨在为读者提供细分市场趋势洞察,帮助大家更好地把握市场走向,获得更多的赋能。敬请期待!

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=> Array ( [0] => ) [ct_template_date_archive] => Array ( [0] => ) [ct_template_search_page] => Array ( [0] => ) [ct_template_inner_content] => Array ( [0] => ) [ct_template_404_page] => Array ( [0] => ) [ct_template_all_archives] => Array ( [0] => ) [ct_template_archive_among_taxonomies] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_taxonomies] => Array ( [0] => ) [ct_template_archive_post_types] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_cpt] => Array ( [0] => ) [ct_template_authors_archives] => Array ( [0] => a:0:{} ) [ct_template_apply_if_archive_among_authors] => Array ( [0] => ) [ct_template_single_all] => Array ( [0] => ) [ct_template_post_types] => Array ( [0] => a:0:{} ) [ct_template_exclude_ids] => Array ( [0] => ) [ct_template_include_ids] => Array ( [0] => ) [ct_template_taxonomies] => Array ( [0] => a:2:{s:5:"names";a:0:{}s:6:"values";a:0:{}} ) [ct_use_template_taxonomies] => Array ( [0] => ) [ct_template_post_of_parents] => Array ( [0] 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主要内容

马来西亚的电商市场正处于快速发展阶段。根据Statista预测,2027年马来西亚电商的市场规模将达到198.4亿美元。作为东南亚第三大经济体,马来西亚国民富足,且年轻人居多。据统计,马来西亚的人均年收入为10,269美元,在东南亚地区仅次于新加坡。且马来西亚25岁以下的年轻人比例为43.4%,具有很大的消费潜力,对于寻求拓展跨国业务的企业是值得重点关注的地区。

2024年3月,马来西亚Shopee和Lazada两个平台的销售额合计达到约5.3亿美元,与2023年12月相比销售额有所增加。综合来看,电子产品、服装与时尚产品与家居产品备受青睐,在马来西亚有较大的市场空间。下面,TMO将带您解读马来西亚当月销售数据。

在本月报中,我们将向您提供如下信息:

本报告涵盖马来西亚Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:

  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品

资源亮点

  • 分平台来看,Shopee的销售额高于Lazada。2024年3月,受益于斋月大促销活动,Shopee马来西亚站创下了约5.0亿美元的销售额,在东南亚六国中位列第四。马来西亚穆斯林人口众多,斋月期间,穆斯林会与家人团聚、与亲友互赠礼物,由此产生了大量消费需求,从而推动了电商销售额上涨。Lazada的销售额达到约3130万美元。关注TMO,我们将在今年持续观察整个马来西亚电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以36.4%的市场份额占领销售额榜首,服装与时尚、家居与家具分别位列第二、第三位,销售额占比分别为20.3%和 9.8%。而在Lazada平台,最受消费者欢迎的品类是电视和家电、婴儿和玩具,这两个品类的销售额占比合计约76%。
  • 从畅销商品看:
    • Shopee平台的电子产品及配件品类中,手机仍然是最热门的电子产品。海外品牌对马来西亚消费者更具吸引力,在销售榜前5中,苹果手机占据4席。服装与时尚产品方面,穆斯林时尚服饰是热门类目,该品类销售额占比达42.4%。
    • Lazada平台的电视与家电品类中,马来西亚消费者对吸尘器的需求最高。婴儿和玩具品类方面,奶粉和婴儿食品最为畅销。电子配件产品中,中国手机品牌OPPO在产品畅销榜中占据第一、第二名,可见中国品牌对马来西亚消费者的吸引力较大。

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