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东南亚电商市场数据月报系列 - 菲律宾篇(2024年4月)

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在菲律宾篇月报中,TMO Group将为您揭开菲律宾电商市场的最新动态。报告内容包含了Shopee和Lazada在菲律宾销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持!不要错过这个机会,与TMO Group一起开启您在菲律宾电商市场的无限潜力!

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            [0] => 菲律宾位于东南亚西部,拥有1.18亿人口,是东南亚第二大人口大国。该国35岁以下人口占总人口的64%,这一庞大且年轻的人口基数为电商市场的发展提供了巨大潜力。根据菲律宾统计局(PSA)的数据显示,尽管2023年数字经济在总GDP中的比重有所下滑,但是电子商务仍然表现出色。过去一年中,电商在数字经济中的占比达到14%,同比增长18.5%,并跻身全球电商流量前十名。这表明菲律宾的电商市场正处于快速增长阶段,是品牌开拓新市场的理想之地。

2024年4月,菲律宾Shopee和Lazada两个平台的销售额合计达到约6.3亿美元。综合来看,电子产品、服装与时尚、爱好与玩具品类备受青睐,在菲律宾有较大的市场空间。下面,TMO将带您解读菲律宾当月销售数据。

在本月报中,我们将向您提供如下信息:本报告涵盖菲律宾Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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  • 分平台来看,Shopee菲律宾站创下了约4.0亿美元的销售额,在东南亚六国中位列第四。相对其他五个国家,Lazada在菲律宾较受欢迎,本月销售额达到约2.2亿美元。关注TMO,我们将在今年持续观察整个菲律宾电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以17.1%的市场份额占领销售额榜首,服装与时尚、爱好与玩具紧随其后,销售额占比分别为16.9%和16.6%。而在Lazada平台,最受消费者欢迎的品类是家居生活类、健康与美容、以及电视和家电。
  • 从畅销商品看:
    • Shopee平台的电子产品及配件品类中,吸尘器和扫地机器人最为畅销。销售额前五的产品中,吸尘器类家电产品占据了4个席位。其中,中国品牌小米受到菲律宾消费者青睐,该品牌旗下生产的扫地机器人在本月产品畅销榜中排名第四。在爱好与玩具品类方面,扬声器类产品最为热门。
    • Lazada平台的家居生活品类中,太阳能灯具的销售表现较为亮眼。菲律宾消费者对美容和健康类产品需求旺盛,Lazada上的胶原类保健品也备受欢迎,占据了畅销榜的两个席位。
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  • 分平台来看,Shopee菲律宾站创下了约4.0亿美元的销售额,在东南亚六国中位列第四。相对其他五个国家,Lazada在菲律宾较受欢迎,本月销售额达到约2.2亿美元。关注TMO,我们将在今年持续观察整个菲律宾电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以17.1%的市场份额占领销售额榜首,服装与时尚、爱好与玩具紧随其后,销售额占比分别为16.9%和16.6%。而在Lazada平台,最受消费者欢迎的品类是家居生活类、健康与美容、以及电视和家电。
  • 从畅销商品看: 
    • Shopee平台的电子产品及配件品类中,吸尘器和扫地机器人最为畅销。销售额前五的产品中,吸尘器类家电产品占据了4个席位。其中,中国品牌小米受到菲律宾消费者青睐,该品牌旗下生产的扫地机器人在本月产品畅销榜中排名第四。在爱好与玩具品类方面,扬声器类产品最为热门。
    • Lazada平台的家居生活品类中,太阳能灯具的销售表现较为亮眼。菲律宾消费者对美容和健康类产品需求旺盛,Lazada上的胶原类保健品也备受欢迎,占据了畅销榜的两个席位。
更多精彩内容,请下载完整版免费报告进行解锁! ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => ) [_download_description_2_title] => Array ( [0] => ) [download_description_2_content] => Array ( [0] => ) [_download_description_2_content] => Array ( [0] => ) [related_section_related_downloads_1_download] => Array ( [0] => 155228 ) [_related_section_related_downloads_1_download] => Array ( [0] => field_5bfe5ac828b0d ) [related_section_related_downloads_2_download] => Array ( [0] => 157228 ) [_related_section_related_downloads_2_download] => Array ( [0] => field_5bfe5ac828b0d ) [_yoast_wpseo_primary_download_category] => Array ( [0] => 154 ) [_edd_download_limit_override_41775] => Array ( [0] => ) [_wp_old_slug] => Array ( [0] => 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[download_description_2_image_row_1_image] => Array ( [0] => ) [_download_description_2_image_row_1_image] => Array ( [0] => ) [download_description_2_image_row_1_lightbox] => Array ( [0] => ) [_download_description_2_image_row_1_lightbox] => Array ( [0] => ) [download_description_2_image_row_1_gallery] => Array ( [0] => ) [_download_description_2_image_row_1_gallery] => Array ( [0] => ) [download_description_2_image_row_1_row_id] => Array ( [0] => ) [_download_description_2_image_row_1_row_id] => Array ( [0] => ) [download_description_2_image_row] => Array ( [0] => ) [_download_description_2_image_row] => Array ( [0] => ) [download_description_5_title] => Array ( [0] => 在本月报中,我们将向您提供如下信息: ) [_download_description_5_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_5_content] => Array ( [0] => 本报告涵盖菲律宾Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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自2023年起,TMO参考Shopee和Lazada在各个国家的营销日历,每月搜集和出版特定精选国家数据月报。同时,为了提升读者对该国畅销产品的理解,我们对报告中的商品标题作了优化,含有当地语言的部分会被翻译成中文。

2024年的东南亚国家月报系列计划如下:1月份发布印尼篇, 2月份发布泰国篇,3月份发布马来西亚篇,4月份发布菲律宾篇,5月份发布越南篇,6月份发布印尼篇,7月份发布新加坡篇,8月份发布越南篇,9月份发布泰国篇,10月份发布菲律宾篇,11月份发布新加坡篇,12月发布马来西亚篇。

同时,我们将深入各个行业和类目,持续发布以行业维度为视角的各项电商数据和市场洞察,满足读者对细分行业的关注需求。在202212月,TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告,旨在为读者提供细分市场趋势洞察,帮助大家更好地把握市场走向,获得更多的赋能。敬请期待!

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主要内容

菲律宾位于东南亚西部,拥有1.18亿人口,是东南亚第二大人口大国。该国35岁以下人口占总人口的64%,这一庞大且年轻的人口基数为电商市场的发展提供了巨大潜力。根据菲律宾统计局(PSA)的数据显示,尽管2023年数字经济在总GDP中的比重有所下滑,但是电子商务仍然表现出色。过去一年中,电商在数字经济中的占比达到14%,同比增长18.5%,并跻身全球电商流量前十名。这表明菲律宾的电商市场正处于快速增长阶段,是品牌开拓新市场的理想之地。

2024年4月,菲律宾Shopee和Lazada两个平台的销售额合计达到约6.3亿美元。综合来看,电子产品、服装与时尚、爱好与玩具品类备受青睐,在菲律宾有较大的市场空间。下面,TMO将带您解读菲律宾当月销售数据。

在本月报中,我们将向您提供如下信息:本报告涵盖菲律宾Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:

  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品

资源亮点

  • 分平台来看,Shopee菲律宾站创下了约4.0亿美元的销售额,在东南亚六国中位列第四。相对其他五个国家,Lazada在菲律宾较受欢迎,本月销售额达到约2.2亿美元。关注TMO,我们将在今年持续观察整个菲律宾电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以17.1%的市场份额占领销售额榜首,服装与时尚、爱好与玩具紧随其后,销售额占比分别为16.9%和16.6%。而在Lazada平台,最受消费者欢迎的品类是家居生活类、健康与美容、以及电视和家电。
  • 从畅销商品看:
    • Shopee平台的电子产品及配件品类中,吸尘器和扫地机器人最为畅销。销售额前五的产品中,吸尘器类家电产品占据了4个席位。其中,中国品牌小米受到菲律宾消费者青睐,该品牌旗下生产的扫地机器人在本月产品畅销榜中排名第四。在爱好与玩具品类方面,扬声器类产品最为热门。
    • Lazada平台的家居生活品类中,太阳能灯具的销售表现较为亮眼。菲律宾消费者对美容和健康类产品需求旺盛,Lazada上的胶原类保健品也备受欢迎,占据了畅销榜的两个席位。

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