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2024东南亚美妆护肤电商行业市场洞察

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此资料是TMO Group 在华南国际美博会上分享的内容。本次演讲以Shopee,Lazada以及TikTok电商平台的数据分析为主导,重点介绍东南亚的美妆护肤(主要包括护肤品、彩妆、和美容工具三类)电商市场。

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            [0] => 在本洞察中,我们将向您提供如下信息
  • 东南亚六国(印尼、马来西亚、泰国、菲律宾、越南和新加坡)美妆护肤市场规模
  • 东南亚六国美妆护肤细分品类
  • 东南亚六国各地区和细分市场的领先品牌
  • 东南亚六国美妆护肤热销产品
  • 按价格范围和国家/地区划分的市场销售额占比
  • 三大细分品类(护肤品、彩妆、美容工具)市场概览
  • TIKTOK美妆护肤市场份额
) [_highlight] => Array ( [0] => field_65b18d3a62844 ) [highlight] => Array ( [0] => 美妆行业已成为全球最具吸引力的增长赛道之一。亿邦智库与Ant International发布的《2024中国美妆出海洞察报告》显示,2023年全球美妆市场规模同比增长8.9%。尽管北美和欧洲市场的增速趋缓,但东南亚市场展现出强劲的增长潜力。据Statista预测,东南亚市场规模预计在2024年达到342.1亿美元,并在2024-2028年间保持稳定增长。这一趋势表明,东南亚正迅速崛起,成为美妆品牌进行海外扩张的黄金市场。品牌方可以通过这份数据洞察,深入了解东南亚消费者对于美妆护肤产品的需求和偏好,制定符合市场的产品和营销策略,提升品牌的市场份额和影响力! 2024年5月,东南亚美妆护肤产品在Shopee和Lazada平台的销售额合计约6.2亿美元。其中越南和印尼市场需求旺盛。 护肤品最受东南亚消费者欢迎,其在六个国家的市场份额均位居第一。与其他国家相比,彩妆在印尼、菲律宾和马来西亚也较受欢迎。 品牌方面,东南亚本土品牌和欧美品牌表现尤为突出,印尼品牌Skintific是美妆护肤赛道的冠军品牌。排名第二和第三的品牌分别是来自法国的La Roche Posay和来自美国的CeraVe。值得注意的是,中国品牌在菲律宾市场的表现尤为亮眼。O.Two.O和Sace Lady均进入菲律宾品牌畅销榜前五。此外,中国品牌在美容工具领域也展现出强劲的市场竞争力,WOSADO、Yelix、Ulike、MLEN DIARY(米兰日记)等品牌在印尼、新加坡和马来西亚均取得优异成绩。中国品牌的快速崛起,进一步凸显了东南亚作为美妆护肤类目出海目的地的潜力! ) [_highlight_gallery] => Array ( [0] => field_65b18d6f62845 ) [highlight_gallery] => Array ( [0] => a:3:{i:0;s:6:"111350";i:1;s:6:"111351";i:2;s:6:"111352";} ) [_highlight_popup] => Array ( [0] => field_65b18d7f62846 ) [highlight_popup] => Array ( [0] => 1 ) [_button_link] => Array ( [0] => field_65de8afb998f5 ) [button_link] => Array ( [0] => a:3:{s:5:"title";s:12:"定制报告";s:3:"url";s:36:"https://www.tmogroup.com.cn/contact/";s:6:"target";s:0:"";} ) [_related_downloads] => Array ( [0] => field_65b18dfcc580d ) [related_downloads] => Array ( [0] => ) [_banner_link_1] => Array ( [0] => field_65b18eda3aab7 ) [banner_link_1] => Array ( [0] => /contact/ ) [_banner_link_2] => Array ( [0] => field_65b18f013aab8 ) [banner_link_2] => Array ( [0] => ) [_qa] => Array ( [0] => field_65b18f2c3aabb ) [_qa_0_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_0_question] => Array ( [0] => 如何获取报告? ) [_qa_0_answer] => Array ( [0] => field_65b18f433aabd ) [qa_0_answer] => Array ( [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告! ) [_qa_1_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_1_question] => Array ( [0] => 等了很久还是收不到报告怎么办? ) [_qa_1_answer] => Array ( [0] => field_65b18f433aabd ) [qa_1_answer] => Array ( [0] => 首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。 ) [_qa_2_question] => Array ( [0] => field_65b18f3b3aabc ) [qa_2_question] => Array ( [0] => 邮箱中的下载链接是永久有效的吗? ) [_qa_2_answer] => Array ( [0] => field_65b18f433aabd ) [qa_2_answer] => Array ( [0] => 发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。 ) [qa] => Array ( [0] => 7 ) [_free_download] => Array ( [0] => field_65c434b88abef ) [free_download] => Array ( [0] => 111345 ) [_companies] => Array ( [0] => field_65e5bd0a33aac ) [companies] => Array ( [0] => a:16:{i:0;s:5:"95642";i:1;s:5:"95645";i:2;s:5:"95649";i:3;s:5:"95652";i:4;s:5:"95648";i:5;s:5:"95656";i:6;s:5:"95654";i:7;s:5:"95653";i:8;s:5:"95655";i:9;s:5:"95650";i:10;s:5:"95657";i:11;s:5:"95647";i:12;s:5:"95644";i:13;s:5:"95643";i:14;s:5:"95651";i:15;s:5:"95646";} ) [_yoast_wpseo_focuskw] => Array ( [0] => 东南亚电商,美妆护肤,行业数据,电商数据 ) [_yoast_wpseo_focuskw_text_input] => Array ( [0] => ) [_yoast_wpseo_metadesc] => Array ( [0] => 本洞察报告涵盖东南亚各国美妆护肤电商市场规模,品类分析,畅销品牌,价格区间等行业内一手数据以供您参考。对于研究或欲进入东南亚美妆护肤市场的相关读者,本报告可助您一臂之力! ) [_edd_download_earnings] => Array ( [0] => 0.000000 ) [_edd_download_sales] => Array ( [0] => 107 ) [onesignal_meta_box_present] => Array ( [0] => ) [onesignal_send_notification] => Array ( [0] => ) [onesignal_modify_title_and_content] => Array ( [0] => ) [onesignal_notification_custom_heading] => Array ( [0] => ) [onesignal_notification_custom_content] => Array ( [0] => ) [_yoast_wpseo_focuskeywords] => Array ( [0] => [] ) [_yoast_wpseo_keywordsynonyms] => Array ( [0] => [""] ) [_yoast_wpseo_estimated-reading-time-minutes] => Array ( [0] => 1 ) [_yoast_wpseo_wordproof_timestamp] => Array ( [0] => ) [edd_price] => Array ( [0] => 0.00 ) [edd_download_files] => Array ( [0] => a:1:{i:1;a:6:{s:5:"index";s:1:"0";s:13:"attachment_id";s:6:"111364";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:52:"东南亚美妆护肤电商行业市场洞察-202407";s:4:"file";s:117:"https://www.tmogroup.com.cn/wp-content/uploads/edd/2024/07/东南亚美妆护肤电商行业市场洞察-202407-1.pdf";s:9:"condition";s:3:"all";}} ) [_edd_bundled_products] => Array ( [0] => a:1:{i:0;s:1:"0";} ) [download_intro_content_title] => Array ( [0] => 2024东南亚新能源应用产品电商行业市场洞察 ) [_download_intro_content_title] => Array ( [0] => field_5cef8e1b386e1 ) [download_intro_content] => Array ( [0] => 本期东南亚市场电商报告选取新能源应用产品电商市场作为研究对象,为您提供涵盖东南亚各国新能源应用产品市场规模、品类分析、畅销品牌、价格分布等多维度的行业一手数据。无论您是正在研究这一市场还是有意向进入东南亚新能源应用产品电商市场,本报告都能够为您提供有力支持! ) [_download_intro_content] => Array ( [0] => field_5bfe5a6aafd52 ) [related_section_title] => Array ( [0] => ) [_related_section_title] => Array ( [0] => field_5bfe5b8b0279c ) [related_section_related_downloads_0_download] => Array ( [0] => 43199 ) [_related_section_related_downloads_0_download] => Array ( [0] => field_5bfe5ac828b0d ) [related_section_related_downloads] => Array ( [0] => 3 ) [_related_section_related_downloads] => Array ( [0] => field_5bfe5aa928b0c ) [_edd_all_access_enabled] => Array ( [0] => ) [_edd_all_access_settings] => Array ( [0] => ) [_edd_all_access_receipt_settings] => Array ( [0] => ) [_wp_old_date] => Array ( [0] => ) [tmo_post_views_count] => Array ( [0] => 9781 ) [inline_featured_image] => Array ( [0] => ) [otw_grid_manager_content] => Array ( [0] => ) [_yoast_wpseo_linkdex] => Array ( [0] => 40 ) [download_description_0_title] => Array ( [0] => 报告看点 ) [_download_description_0_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_0_content] => Array ( [0] => 东南亚是全球能源需求最旺盛的地区之一。根据国际能源署(IEA)预测,2050年东南亚地区的能源需求预计增加2倍。这一增长主要归因于东南亚对化石燃料的高度依赖,这使得该地区在未来可能面临价格波动和供应风险。在此背景下,各国纷纷出台相关政策,鼓励与支持低碳能源转型。东南亚丰富的可再生资源,特别是太阳能资源,为这一转型提供了基础。得益于充足的日照条件,东南亚具备得天独厚的光伏发电优势,因此,太阳能市场成为了出海企业眼中的新蓝海。此外,随着节能减碳理念深入人心,消费者对新能源应用产品的需求也日益增长。综合来看,东南亚新能源应用产品市场具有较大的发掘潜力,发展前景可观。 2024年4月,新能源应用产品在Shopee和Lazada平台销售的商品数约达62万,销售额合计约6.8亿美元。其中LED灯与显示屏以约60%的市场份额占领销售额榜首,其次是太阳能产品 不同国家消费者对新能源应用产品的购买偏好有所不同。在印尼、马来西亚、和新加坡,LED灯与显示屏最受青睐;太阳能产品在泰国和菲律宾市场声量较高;除了LED灯与显示屏,电动交通工具及其充电设备在越南也较受欢迎。 品牌方面,东南亚新能源应用产品尚未出现具有绝对市场统治力的品牌。整体上,消费者更青睐荷兰和亚洲品牌,其中来自日荷兰的品牌PHILIPS是该赛道的冠军品牌,排名第二和第三的品牌分别是来自韩国的Samsung和来自中国的小米。我们也观察到:
  • 除了小米外,还有不少中国品牌表现优异,尤其在太阳能、电动交通工具及其充电设备类目。
  • 在太阳能产品领域,来自中国的NSS, MODI, POWMR, KKSKY四个品牌均进入了品牌畅销榜前十。在电动交通工具及其充电设备类目中,除了小米荣获亚军外,中国品牌Yamato,BESTON, ANCHI在电商平台的销售成绩也颇为亮眼。
  • 中国品牌以其高性价比和优良品质赢得了东南亚消费者的青睐,新品牌进入市场的机会较大。因此,有出海东南亚意愿的国产品牌,可以重点关注东南亚的太阳能、电动交通工具及其充电设备市场
) [_download_description_0_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_1_title] => Array ( [0] => 适用人群 ) [_download_description_1_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_1_content] => Array ( [0] => 新能源行业的C级高管、经理、营销专家、研究人员和决策者。 ) [_download_description_1_content] => Array ( [0] => field_5b399a6b21e4d ) [download_description_2_title] => Array ( [0] => 在本洞察中,我们将向您提供如下信息 ) [_download_description_2_title] => Array ( [0] => field_5b399a5d21e4c ) [download_description_2_content] => Array ( [0] =>
  • 东南亚六国(印尼、马来西亚、泰国、菲律宾、越南和新加坡)新能源应用产品市场规模概览
  • 东南亚六国新能源应用产品细分市场
  • 各地区和细分市场的领先品牌
  • 按价格范围和国家/地区划分的市场销售额占比
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Q1: 如何获取“本报告”? A1: 点击下方“下载”按钮。进入落地页填写您的商务信息,完成安全支付,即可在您预留的邮箱中查收本指南!
Q2: 等了很久还是收不到报告怎么办? A2: 首先请查看您的邮件垃圾箱。其次根据各公司情况不同,您的工作邮箱可能被设置了防火墙或特殊过滤规则,下载邮件可能会被屏蔽,请联系您的企业邮箱管理员确认。
Q3: 邮箱中的下载链接是永久有效的吗? A3: 发送到您邮箱中的下载链接仅可点击下载3次,建议您下载成功后妥善保管本地版本。
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=> 7 ) [_edd_button_behavior] => Array ( [0] => add_to_cart ) )

主要内容

在本洞察中,我们将向您提供如下信息

  • 东南亚六国(印尼、马来西亚、泰国、菲律宾、越南和新加坡)美妆护肤市场规模
  • 东南亚六国美妆护肤细分品类
  • 东南亚六国各地区和细分市场的领先品牌
  • 东南亚六国美妆护肤热销产品
  • 按价格范围和国家/地区划分的市场销售额占比
  • 三大细分品类(护肤品、彩妆、美容工具)市场概览
  • TIKTOK美妆护肤市场份额

资源亮点

美妆行业已成为全球最具吸引力的增长赛道之一。亿邦智库与Ant International发布的《2024中国美妆出海洞察报告》显示,2023年全球美妆市场规模同比增长8.9%。尽管北美和欧洲市场的增速趋缓,但东南亚市场展现出强劲的增长潜力。据Statista预测,东南亚市场规模预计在2024年达到342.1亿美元,并在2024-2028年间保持稳定增长。这一趋势表明,东南亚正迅速崛起,成为美妆品牌进行海外扩张的黄金市场。品牌方可以通过这份数据洞察,深入了解东南亚消费者对于美妆护肤产品的需求和偏好,制定符合市场的产品和营销策略,提升品牌的市场份额和影响力!

2024年5月,东南亚美妆护肤产品在Shopee和Lazada平台的销售额合计约6.2亿美元。其中越南和印尼市场需求旺盛。

护肤品最受东南亚消费者欢迎,其在六个国家的市场份额均位居第一。与其他国家相比,彩妆在印尼、菲律宾和马来西亚也较受欢迎。

品牌方面,东南亚本土品牌和欧美品牌表现尤为突出,印尼品牌Skintific是美妆护肤赛道的冠军品牌。排名第二和第三的品牌分别是来自法国的La Roche Posay和来自美国的CeraVe。值得注意的是,中国品牌在菲律宾市场的表现尤为亮眼。O.Two.O和Sace Lady均进入菲律宾品牌畅销榜前五。此外,中国品牌在美容工具领域也展现出强劲的市场竞争力,WOSADO、Yelix、Ulike、MLEN DIARY(米兰日记)等品牌在印尼、新加坡和马来西亚均取得优异成绩。中国品牌的快速崛起,进一步凸显了东南亚作为美妆护肤类目出海目的地的潜力!

我们的订阅用户来自这些公司

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常见问题

如何获取报告?

点击上方“下载”按钮。进入落地页填写您的商务信息,付费版本需完成完成安全支付,即可在您预留的邮箱中查收本报告!

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