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本期东南亚市场电商报告选取护肤品电商市场作为研究对象，为您提供涵盖东南亚各国护肤品市场规模、品类分析、畅销品牌、热销产品、价格分布等多维度的行业一手数据。
报告分析内容基于2025年5月TMO电商数据平台Market Insider的数据整理分析所得。Market Insider从两个最著名的东南亚电商平台Shopee 和 Lazada收集SKU信息。
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在本洞察中，我们将向您提供如下信息


 	
东南亚护肤品三大品类分布：精华与功能性护理、保湿与滋养、清洁与面膜
 	
Shopee - 东南亚六国护肤品细分类目分布
 	
Lazada - 东南亚六国护肤品细分类目分布
 	
细分类目畅销品牌
 	
细分类目畅销店铺
 	
细分类目热销新品属性介绍、销售趋势
 	
细分类目价格区间
 	
细分类目产品属性

本报告数据来源：2025年5月TMO电商数据平台Market Insider处理分析的Shopee和Lazada数据
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本期我们选择了护肤品作为研究的行业。我们选取了三大热门品类精华与功能性护理、保湿与滋养、清洁与面膜。本报告呈现的数据来自2025年5月TMO电商数据平台Market Insider处理分析的Shopee和Lazada数据。我们研究了约19万个电子产品SKU，这些SKU在2025年5月至少有一次销售。
精华与功能性护理是东南亚护肤品中当月最大的线上细分市场，约占整个市场份额的47%。多个细分类目中，韩国品牌表现突出，如韩国护肤品牌Beplain在越南防晒产品畅销品牌中排名第一，其他畅销韩国品牌还包括SKIN1004、COSRX等。其他国际品牌如法国品牌La Roche-Posay（理肤泉）、Garnier（卡尼尔）、和美国CeraVe、Olay（玉兰油）也有亮眼的销售表现。
而由中国企业广州蜚美网络技术有限公司孵化并在印尼注册运营的SKINTIFIC，则在多个类目表现突出，尤其是保湿霜类目，成为菲律宾该类目畅销品牌第一。另外由中国团队操盘出海，表现不俗的品牌还有Dr.Leo等。
东南亚护肤品畅销店铺多数是品牌官方店铺，在特定市场，集合多个品牌和细分类目的集合店也受到欢迎，如印尼。
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            [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！
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            [0] => 东南亚是全球能源需求最旺盛的地区之一。根据国际能源署（IEA）预测，2050年东南亚地区的能源需求预计增加2倍。这一增长主要归因于东南亚对化石燃料的高度依赖，这使得该地区在未来可能面临价格波动和供应风险。在此背景下，各国纷纷出台相关政策，鼓励与支持低碳能源转型。东南亚丰富的可再生资源，特别是太阳能资源，为这一转型提供了基础。得益于充足的日照条件，东南亚具备得天独厚的光伏发电优势，因此，太阳能市场成为了出海企业眼中的新蓝海。此外，随着节能减碳理念深入人心，消费者对新能源应用产品的需求也日益增长。综合来看，东南亚新能源应用产品市场具有较大的发掘潜力，发展前景可观。

2024年4月，新能源应用产品在Shopee和Lazada平台销售的商品数约达62万，销售额合计约6.8亿美元。其中LED灯与显示屏以约60%的市场份额占领销售额榜首，其次是太阳能产品。

不同国家消费者对新能源应用产品的购买偏好有所不同。在印尼、马来西亚、和新加坡，LED灯与显示屏最受青睐；太阳能产品在泰国和菲律宾市场声量较高；除了LED灯与显示屏，电动交通工具及其充电设备在越南也较受欢迎。

品牌方面，东南亚新能源应用产品尚未出现具有绝对市场统治力的品牌。整体上，消费者更青睐荷兰和亚洲品牌，其中来自日荷兰的品牌PHILIPS是该赛道的冠军品牌，排名第二和第三的品牌分别是来自韩国的Samsung和来自中国的小米。我们也观察到：

 	
除了小米外，还有不少中国品牌表现优异，尤其在太阳能、电动交通工具及其充电设备类目。
 	
在太阳能产品领域，来自中国的NSS, MODI, POWMR, KKSKY四个品牌均进入了品牌畅销榜前十。在电动交通工具及其充电设备类目中，除了小米荣获亚军外，中国品牌Yamato，BESTON, ANCHI在电商平台的销售成绩也颇为亮眼。
 	
中国品牌以其高性价比和优良品质赢得了东南亚消费者的青睐，新品牌进入市场的机会较大。因此，有出海东南亚意愿的国产品牌，可以重点关注东南亚的太阳能、电动交通工具及其充电设备市场。

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东南亚六国（印尼、马来西亚、泰国、菲律宾、越南和新加坡）新能源应用产品市场规模概览
 	
东南亚六国新能源应用产品细分市场
 	
各地区和细分市场的领先品牌
 	
按价格范围和国家/地区划分的市场销售额占比

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            [0] => “本市场洞察”是TMO「  东南亚电商行业洞察 」系列报告中的一部分。「东南亚电商行业洞察 」系列报告均包含（A）市场规模,（B）细分市场, 和（C）Top 10品牌这三大部分的内容。

凭借 TMO 20年+ 行业经验市场研究人员和专家团队的精心编撰，我们将通过「东南亚电商行业洞察 」带领您速览东南亚各国的市场需求和消费者偏好，为您的市场研究、进⼊策略制定以及现有销售提升等⽅⾯提供具有参考价值的市场情报。
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Q1: 如何获取“本报告”？
A1: 点击下方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2: 等了很久还是收不到报告怎么办？
A2: 首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

Q3: 邮箱中的下载链接是永久有效的吗？
A3: 发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。
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    [_ct_template_date_archive] => Array
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    [_ct_template_search_page] => Array
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    [_ct_template_inner_content] => Array
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    [_ct_template_404_page] => Array
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            [0] => 
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    [_ct_template_archive_among_taxonomies] => Array
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    [_ct_template_apply_if_archive_among_taxonomies] => Array
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    [_ct_template_archive_post_types] => Array
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    [_ct_template_apply_if_archive_among_cpt] => Array
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    [_ct_template_authors_archives] => Array
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    [_ct_template_apply_if_archive_among_authors] => Array
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    [_ct_template_post_types] => Array
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    [_ct_template_apply_if_post_of_parents] => Array
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    [_ct_template_order] => Array
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    [_ct_builder_shortcodes] => Array
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        (
            [0] => 没有找到您需要的数据？
        )

    [_banner_title] => Array
        (
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            [0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
        )

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        )

    [qa_5_question] => Array
        (
            [0] => 如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？
        )

    [qa_5_answer] => Array
        (
            [0] => 请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
        )

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        (
            [0] => 如果付费购买成功，我是否可以获取发票？
        )

    [qa_6_answer] => Array
        (
            [0] => TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
        )

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    [_edd_button_behavior] => Array
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    [_yoast_wpseo_linkdex] => Array
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            [0] => 36
        )

)