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食品成电商新争领域，仓储供应是考验

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TMO Group2013年05月12日

食品成电商新争领域，仓储供应是考验

继阿里推出天猫超市之后，京东商超业务昨日也正式上线，名为“京东食品超市”，涉及休闲食品、饮料、调味品、酒水、营养保健等多个种类。

京东相关人士介绍，此次推出商超的品类属于京东自营配送。“消费者可以选择零散的购买一罐可乐、一瓶酱油，这与以往必须打包出售不同。”京东强调，将超市模式搬到线上也是京东在“一站式购物平台”战略布局上的一次发力。

做出一站式购物尝试的电商，京东不是首家。目前1号店、中粮我买网、顺丰优选在内的多家电商专注于网上超市。

阿里此前推出的天猫超市，自营式天猫超市上线试运营，在2011年双十一爆仓之后关闭，暴露出大量问题。再次上线后天猫超市改变了商业模式，坚持以平台式的方式经营，货物、仓储、物流交由第三方。

业内有观点称，京东商超的上线将对京东的仓储及供应链管理形成巨大考验。

服装、家电等领域早已是红海，食品领域才刚刚起步。顺丰优选CEO李东起曾对腾讯科技表示，过去食品电商没有做好，一方面食品类商品是食用产品，消费者对在网上购买食品类商品缺乏信心，另一个整个物流配送支撑缺失。李东起称，电商发展的今天，食品电商时机已成熟。

TMO可以帮商家专属定制企业的官方商城，也可以让商家来使用我们的平台，我们提供后台的设计和维护及全方位的技术支持，根据客户的不同需求来选择，此外我们还帮客户做数字营销：SEO、SEM、CRM数据库、社交媒体、邮件营销等等。欢迎致电4000986878或发送邮件至info@tmogroup.asia垂询。

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