您的浏览器版本似乎过旧
我们的网站在最新版本浏览器上会表现更好
好的

意大利电商开发指南

微信扫码分享

全面涵盖意大利的电商网站开发与功能设计所涉及之关键问题。是意大利电商网站本地化的完整策略指南与实操指导手册。

 
  Array
(
    [_wp_page_template] => Array
        (
            [0] => default
        )

    [_yoast_indexnow_last_ping] => Array
        (
            [0] => 1721370527
        )

    [_download_short_title] => Array
        (
            [0] => field_5cef892461912
        )

    [download_short_title] => Array
        (
            [0] => 意大利电商开发指南
        )

    [_download_intro] => Array
        (
            [0] => field_64ef2d5b76486
        )

    [download_intro] => Array
        (
            [0] => 全面涵盖意大利的电商网站开发与功能设计所涉及之关键问题。是意大利电商网站本地化的完整策略指南与实操指导手册。
        )

    [_download_preview_file] => Array
        (
            [0] => field_64edce2ff2e06
        )

    [download_preview_file] => Array
        (
            [0] => 
        )

    [_download_features] => Array
        (
            [0] => field_64edcc9a983cc
        )

    [download_features] => Array
        (
            [0] => 
        )

    [_download_related] => Array
        (
            [0] => field_5b39a37f8493b
        )

    [download_related] => Array
        (
            [0] => 
        )

    [_free_vs_premium] => Array
        (
            [0] => field_65b18a992edc6
        )

    [free_vs_premium] => Array
        (
            [0] => 
        )

    [_table_of_contents] => Array
        (
            [0] => field_65b18cc85d2c7
        )

    [table_of_contents] => Array
        (
            [0] => 在本指南中，我们将向您提供如下答案

网站首页与页脚：

    
 	
  • 法律层面上，网站首页及页脚必须包含哪些内容？
    • 
 	
  • 用户体验上，网站首页及页脚建议包含哪些内容？
    • 
 	
  • 依据法律要求，网站Cookies该如何设置与使用？
    • 


产品类目与详情页：

    
 	
  • 产品类目页中，法律规定（或建议）包含的功能与元素有哪些？
    • 
 	
  • 产品详情页中，法律规定（或建议）包含的功能与元素有哪些？
    • 


注册、登陆与忘记密码：

    
 	
  • 用户登陆页面与流程应该怎么设置？
    • 
 	
  • 用户注册页面怎么设置，用户必须（或建议）填写哪些信息？
    • 
 	
  • 如果产品涉及年龄限制，我们应该在流程上怎么处理？
    • 
 	
  • 如何将“用户须知”等法律条款嫁接到用户注册流程之中？
    • 
 	
  • 如何将“接收EDM”功能嫁接到用户注册流程之中？
    • 
 	
  • 忘记密码的页面与流程应该怎么设置？
    • 


我的账户、订单与地址管理：

    
 	
  • 我的账户中，需要包含哪些元素与功能？
    • 
 	
  • 我的订单中，需要包含哪些元素与功能？
    • 
 	
  • 我的地址中，需要包含哪些元素与功能？
    • 
 	
  • 愿望清单中，需要包含哪些元素与功能？
    • 


产品购买与支付：

    
 	
  • 意大利的购物与结算流程和中国有何不同，哪些地方需要注意？
    • 
 	
  • 产品被添加到购物车后，（依照法律规定）您必须在页面上提供哪些内容？
    • 
 	
  • 为何进入结算流程中，我们建议您采用和其他页面不同的页脚？
    • 
 	
  • 至关重要的用户支付结算流程有哪几种支付模式，流程怎么设置？
    • 
 	
  • 用户付完款之后，法律规定在“确认订单”页面需要明确哪些信息？
    • 


        )

    [_highlight] => Array
        (
            [0] => field_65b18d3a62844
        )

    [highlight] => Array
        (
            [0] => 根据意大利消费者保护法规定，出于产品和服务的安全性，电商网站内容必须以意大利语进行提供。

在意大利，电子邮件仍是与顾客进行产品支持与订购流程沟通的主流模式。此外，在网站的订单确认页面必须清楚的载明付款责任，如未提供，则订单将对消费者丧失约束力。值得注意的是，消费者有权在14天内退货，如果企业没有在交易过程中提供“退货信息”，则该期限会被延长至一年零14天。

您不需要在意大利建立法律实体（即注册实体公司），但您必须在网站上向消费者提供诸如您的身份，联系方式，行为准则与条款条件，以及退货权利等相关信息。


本指南特色意大利电商网站在功能与流程设置方面，与中国逻辑大不同！同时在功能设置上，亦存在多重法律合规问题必须考量。本指南将帮助您全面解构意大利电商网站开发与功能设计过程中的关键场景与步骤，为您的意大利电商网站本地化提供完整策略指南与最佳实操指导。

    
 	
  • 意大利电商网站开发与功能设计必须包含哪些元素
    • 
 	
  • 意大利电商网站开发与功能设计必须绕过哪些“坑”
    • 
 	
  • 网站功能设计与业务流程将如何设置才能“法律合规”
    • 
 	
  • 在电商网站开发过程中，需要遵循哪些关键步骤
    • 
 	
  • 如何符合意大利用户的电子商务购物习惯
    • 








        )

    [_highlight_gallery] => Array
        (
            [0] => field_65b18d6f62845
        )

    [highlight_gallery] => Array
        (
            [0] => a:3:{i:0;s:6:"101954";i:1;s:5:"86923";i:2;s:5:"86924";}
        )

    [_highlight_popup] => Array
        (
            [0] => field_65b18d7f62846
        )

    [highlight_popup] => Array
        (
            [0] => 1
        )

    [_button_link] => Array
        (
            [0] => field_65de8afb998f5
        )

    [button_link] => Array
        (
            [0] => 
        )

    [_related_downloads] => Array
        (
            [0] => field_65b18dfcc580d
        )

    [related_downloads] => Array
        (
            [0] => 
        )

    [_banner_link_1] => Array
        (
            [0] => field_65b18eda3aab7
        )

    [banner_link_1] => Array
        (
            [0] => /contact/
        )

    [_banner_link_2] => Array
        (
            [0] => field_65b18f013aab8
        )

    [banner_link_2] => Array
        (
            [0] => 
        )

    [_qa] => Array
        (
            [0] => field_65b18f2c3aabb
        )

    [_qa_0_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [qa_0_question] => Array
        (
            [0] => 如何获取报告？
        )

    [_qa_0_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [qa_0_answer] => Array
        (
            [0] => 点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！
        )

    [_qa_1_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [qa_1_question] => Array
        (
            [0] => 等了很久还是收不到报告怎么办？
        )

    [_qa_1_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [qa_1_answer] => Array
        (
            [0] => 首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。
        )

    [_qa_2_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [qa_2_question] => Array
        (
            [0] => 邮箱中的下载链接是永久有效的吗？
        )

    [_qa_2_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [qa_2_answer] => Array
        (
            [0] => 发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。
        )

    [qa] => Array
        (
            [0] => 7
        )

    [_free_download] => Array
        (
            [0] => field_65c434b88abef
        )

    [free_download] => Array
        (
            [0] => 
        )

    [_companies] => Array
        (
            [0] => field_65e5bd0a33aac
        )

    [companies] => Array
        (
            [0] => a:16:{i:0;s:5:"95642";i:1;s:5:"95645";i:2;s:5:"95649";i:3;s:5:"95652";i:4;s:5:"95648";i:5;s:5:"95656";i:6;s:5:"95654";i:7;s:5:"95653";i:8;s:5:"95655";i:9;s:5:"95650";i:10;s:5:"95657";i:11;s:5:"95647";i:12;s:5:"95644";i:13;s:5:"95643";i:14;s:5:"95651";i:15;s:5:"95646";}
        )

    [_yoast_wpseo_focuskw_text_input] => Array
        (
            [0] => 
        )

    [_edd_download_earnings] => Array
        (
            [0] => 0
        )

    [_edd_download_sales] => Array
        (
            [0] => 0
        )

    [onesignal_meta_box_present] => Array
        (
            [0] => 
        )

    [onesignal_send_notification] => Array
        (
            [0] => 
        )

    [onesignal_modify_title_and_content] => Array
        (
            [0] => 
        )

    [onesignal_notification_custom_heading] => Array
        (
            [0] => 
        )

    [onesignal_notification_custom_content] => Array
        (
            [0] => 
        )

    [_yoast_wpseo_focuskeywords] => Array
        (
            [0] => []
        )

    [_yoast_wpseo_keywordsynonyms] => Array
        (
            [0] => [""]
        )

    [_yoast_wpseo_estimated-reading-time-minutes] => Array
        (
            [0] => 1
        )

    [_yoast_wpseo_wordproof_timestamp] => Array
        (
            [0] => 
        )

    [edd_price] => Array
        (
            [0] => 4699.00
        )

    [edd_download_files] => Array
        (
            [0] => a:1:{i:1;a:6:{s:5:"index";s:1:"1";s:13:"attachment_id";s:1:"0";s:14:"thumbnail_size";s:5:"false";s:4:"name";s:58:"20181128 FINAL Italy eCommerce Store Localisation Guide CN";s:4:"file";s:121:"https://www.tmogroup.com.cn/wp-content/uploads/edd/2018/11/20181128-FINAL-Italy-eCommerce-Store-Localisation-Guide-CN.pdf";s:9:"condition";s:3:"all";}}
        )

    [_edd_bundled_products] => Array
        (
            [0] => a:1:{i:0;s:1:"0";}
        )

    [_edd_button_behavior] => Array
        (
            [0] => add_to_cart
        )

    [download_intro_content_title] => Array
        (
            [0] => 意⼤利电⼦商务在线商店本地化指南
        )

    [_download_intro_content_title] => Array
        (
            [0] => field_5cef8e1b386e1
        )

    [download_intro_content] => Array
        (
            [0] => 全面涵盖意大利的电商网站开发与功能设计所涉及之关键问题。是意大利电商网站本地化的完整策略指南与实操指导手册。
        )

    [_download_intro_content] => Array
        (
            [0] => field_5bfe5a6aafd52
        )

    [related_section_title] => Array
        (
            [0] => 你也许会喜欢
        )

    [_related_section_title] => Array
        (
            [0] => field_5bfe5b8b0279c
        )

    [related_section_related_downloads_0_download] => Array
        (
            [0] => 32198
        )

    [_related_section_related_downloads_0_download] => Array
        (
            [0] => field_5bfe5ac828b0d
        )

    [related_section_related_downloads] => Array
        (
            [0] => 3
        )

    [_related_section_related_downloads] => Array
        (
            [0] => field_5bfe5aa928b0c
        )

    [_edd_all_access_enabled] => Array
        (
            [0] => 
        )

    [_edd_all_access_settings] => Array
        (
            [0] => 
        )

    [_edd_all_access_receipt_settings] => Array
        (
            [0] => 
        )

    [_wp_old_date] => Array
        (
            [0] => 2018-07-18|2018-07-19|2018-08-19
        )

    [tmo_post_views_count] => Array
        (
            [0] => 7278
        )

    [inline_featured_image] => Array
        (
            [0] => 0
        )

    [otw_grid_manager_content] => Array
        (
            [0] => []
        )

    [download_description_0_title] => Array
        (
            [0] => 
        )

    [_download_description_0_title] => Array
        (
            [0] => field_5b399a5d21e4c
        )

    [download_description_0_content] => Array
        (
            [0] => 根据意大利消费者保护法规定，出于产品和服务的安全性，电商网站内容必须以意大利语进行提供。

在意大利，电子邮件仍是与顾客进行产品支持与订购流程沟通的主流模式。此外，在网站的订单确认页面必须清楚的载明付款责任，如未提供，则订单将对消费者丧失约束力。值得注意的是，消费者有权在14天内退货，如果企业没有在交易过程中提供“退货信息”，则该期限会被延长至一年零14天。

您不需要在意大利建立法律实体（即注册实体公司），但您必须在网站上向消费者提供诸如您的身份，联系方式，行为准则与条款条件，以及退货权利等相关信息。

 
        )

    [_download_description_0_content] => Array
        (
            [0] => field_5b399a6b21e4d
        )

    [download_description_1_title] => Array
        (
            [0] => 本指南特色
        )

    [_download_description_1_title] => Array
        (
            [0] => field_5b399a5d21e4c
        )

    [download_description_1_content] => Array
        (
            [0] => 意大利电商网站在功能与流程设置方面，与中国逻辑大不同！同时在功能设置上，亦存在多重法律合规问题必须考量。本指南将帮助您全面解构意大利电商网站开发与功能设计过程中的关键场景与步骤，为您的意大利电商网站本地化提供完整策略指南与最佳实操指导。

    
 	
  • 意大利电商网站开发与功能设计必须包含哪些元素
    • 
 	
  • 意大利电商网站开发与功能设计必须绕过哪些“坑”
    • 
 	
  • 网站功能设计与业务流程将如何设置才能“法律合规”
    • 
 	
  • 在电商网站开发过程中，需要遵循哪些关键步骤
    • 
 	
  • 如何符合意大利用户的电子商务购物习惯
    • 


        )

    [_download_description_1_content] => Array
        (
            [0] => field_5b399a6b21e4d
        )

    [download_description_2_title] => Array
        (
            [0] => 
        )

    [_download_description_2_title] => Array
        (
            [0] => 
        )

    [download_description_2_content] => Array
        (
            [0] => 
        )

    [_download_description_2_content] => Array
        (
            [0] => 
        )

    [related_section_related_downloads_1_download] => Array
        (
            [0] => 32194
        )

    [_related_section_related_downloads_1_download] => Array
        (
            [0] => field_5bfe5ac828b0d
        )

    [related_section_related_downloads_2_download] => Array
        (
            [0] => 32192
        )

    [_related_section_related_downloads_2_download] => Array
        (
            [0] => field_5bfe5ac828b0d
        )

    [_yoast_wpseo_primary_download_category] => Array
        (
            [0] => 168
        )

    [_edd_download_limit_override_41775] => Array
        (
            [0] => 
        )

    [_wp_old_slug] => Array
        (
            [0] => %e6%84%8f%e2%bc%a4%e5%88%a9%e7%94%b5%e2%bc%a6%e5%95%86%e5%8a%a1%e5%9c%a8%e7%ba%bf%e5%95%86%e5%ba%97%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8c%87%e5%8d%97
        )

    [_dp_original] => Array
        (
            [0] => 
        )

    [download_description_3_title] => Array
        (
            [0] => 在本指南中，我们将向您提供如下答案
        )

    [_download_description_3_title] => Array
        (
            [0] => field_5b399a5d21e4c
        )

    [download_description_3_content] => Array
        (
            [0] => 网站首页与页脚：

    
 	
  • 法律层面上，网站首页及页脚必须包含哪些内容？
    • 
 	
  • 用户体验上，网站首页及页脚建议包含哪些内容？
    • 
 	
  • 依据法律要求，网站Cookies该如何设置与使用？
    • 


 

产品类目与详情页：

    
 	
  • 产品类目页中，法律规定（或建议）包含的功能与元素有哪些？
    • 
 	
  • 产品详情页中，法律规定（或建议）包含的功能与元素有哪些？
    • 


 

注册、登陆与忘记密码：

    
 	
  • 用户登陆页面与流程应该怎么设置？
    • 
 	
  • 用户注册页面怎么设置，用户必须（或建议）填写哪些信息？
    • 
 	
  • 如果产品涉及年龄限制，我们应该在流程上怎么处理？
    • 
 	
  • 如何将“用户须知”等法律条款嫁接到用户注册流程之中？
    • 
 	
  • 如何将“接收EDM”功能嫁接到用户注册流程之中？
    • 
 	
  • 忘记密码的页面与流程应该怎么设置？
    • 


 

我的账户、订单与地址管理：

    
 	
  • 我的账户中，需要包含哪些元素与功能？
    • 
 	
  • 我的订单中，需要包含哪些元素与功能？
    • 
 	
  • 我的地址中，需要包含哪些元素与功能？
    • 
 	
  • 愿望清单中，需要包含哪些元素与功能？
    • 


 

产品购买与支付：

    
 	
  • 意大利的购物与结算流程和中国有何不同，哪些地方需要注意？
    • 
 	
  • 产品被添加到购物车后，（依照法律规定）您必须在页面上提供哪些内容？
    • 
 	
  • 为何进入结算流程中，我们建议您采用和其他页面不同的页脚？
    • 
 	
  • 至关重要的用户支付结算流程有哪几种支付模式，流程怎么设置？
    • 
 	
  • 用户付完款之后，法律规定在“确认订单”页面需要明确哪些信息？
    • 


 
        )

    [_download_description_3_content] => Array
        (
            [0] => field_5b399a6b21e4d
        )

    [download_description_4_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [download_description_4_image_row] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row] => Array
        (
            [0] => 
        )

    [download_description_4_title] => Array
        (
            [0] => 
        )

    [_download_description_4_title] => Array
        (
            [0] => 
        )

    [download_description_4_content] => Array
        (
            [0] => 
        )

    [_download_description_4_content] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_6_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [download_description_6_image_row] => Array
        (
            [0] => 
        )

    [_download_description_6_image_row] => Array
        (
            [0] => 
        )

    [download_description_2_image_row_0_image] => Array
        (
            [0] => 32390
        )

    [_download_description_2_image_row_0_image] => Array
        (
            [0] => field_5b39a07f6cde0
        )

    [download_description_2_image_row_0_lightbox] => Array
        (
            [0] => 1
        )

    [_download_description_2_image_row_0_lightbox] => Array
        (
            [0] => field_5b5947836e6c1
        )

    [download_description_2_image_row_0_gallery] => Array
        (
            [0] => a:1:{i:0;s:5:"32390";}
        )

    [_download_description_2_image_row_0_gallery] => Array
        (
            [0] => field_5b5947a86e6c2
        )

    [download_description_2_image_row_0_row_id] => Array
        (
            [0] => 5bff739f2a586
        )

    [_download_description_2_image_row_0_row_id] => Array
        (
            [0] => field_5b5947ce6e6c3
        )

    [download_description_2_image_row_1_image] => Array
        (
            [0] => 32391
        )

    [_download_description_2_image_row_1_image] => Array
        (
            [0] => field_5b39a07f6cde0
        )

    [download_description_2_image_row_1_lightbox] => Array
        (
            [0] => 1
        )

    [_download_description_2_image_row_1_lightbox] => Array
        (
            [0] => field_5b5947836e6c1
        )

    [download_description_2_image_row_1_gallery] => Array
        (
            [0] => a:1:{i:0;s:5:"32391";}
        )

    [_download_description_2_image_row_1_gallery] => Array
        (
            [0] => field_5b5947a86e6c2
        )

    [download_description_2_image_row_1_row_id] => Array
        (
            [0] => 5bff739f31a3c
        )

    [_download_description_2_image_row_1_row_id] => Array
        (
            [0] => field_5b5947ce6e6c3
        )

    [download_description_2_image_row] => Array
        (
            [0] => 2
        )

    [_download_description_2_image_row] => Array
        (
            [0] => field_5b39a0486cddf
        )

    [download_description_5_title] => Array
        (
            [0] => 
        )

    [_download_description_5_title] => Array
        (
            [0] => 
        )

    [download_description_5_content] => Array
        (
            [0] => 
        )

    [_download_description_5_content] => Array
        (
            [0] => 
        )

    [download_description_8_title] => Array
        (
            [0] => FAQ
        )

    [_download_description_8_title] => Array
        (
            [0] => field_5b399a5d21e4c
        )

    [download_description_8_content] => Array
        (
            [0] => Q1：如何获取“本指南”？

A1：点击上方“下载”按钮。进入落地页填写您的商务信息，完成安全支付，即可在您预留的邮箱中查收本指南！

Q2：为何本页面显示的购买货币是“港元HKD”而非“人民币RMB”？

A2：我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。

Q3：入门（免费）版和完整（付费）版有什么区别？

A3：「 意大利电子商务本地化指南 」由TMO20年+行业经验的市场研究人员和专业团队编著而成。相对于入门版，完整版本将为您更加深刻的阐述目标国本地化的一切关键策略和实操信息。

Q4：如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？

A4：请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

Q5：如果付费购买成功，我是否可以获取发票？

A5：TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
        )

    [_download_description_8_content] => Array
        (
            [0] => field_5b399a6b21e4d
        )

    [download_description_9_title] => Array
        (
            [0] => 
        )

    [_download_description_9_title] => Array
        (
            [0] => 
        )

    [download_description_9_content] => Array
        (
            [0] => 
        )

    [_download_description_9_content] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_3_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [download_description_3_image_row] => Array
        (
            [0] => 
        )

    [_download_description_3_image_row] => Array
        (
            [0] => 
        )

    [download_description_6_title] => Array
        (
            [0] => 
        )

    [_download_description_6_title] => Array
        (
            [0] => 
        )

    [download_description_6_content] => Array
        (
            [0] => 
        )

    [_download_description_6_content] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_5_image_row] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row] => Array
        (
            [0] => 
        )

    [download_description_7_title] => Array
        (
            [0] => 关于「 国家电子商务本地化指南 」
        )

    [_download_description_7_title] => Array
        (
            [0] => field_5b399a5d21e4c
        )

    [download_description_7_content] => Array
        (
            [0] => “本指南”是TMO「  国家电子商务本地化指南 」系列中的一部分。「  国家电子商务本地化指南 」均由（A）电子商务市场本地化,（B）电子商务商店本地化 , 和（C）电子商务法律本地化 三部内容互补之刊物组成。

凭借 TMO 20年+ 行业经验市场研究人员和专家团队的精心编撰，我们将通过「国家电子商务本地化指南 」带领您穿越陌生市场环境的“疑惑丛林”，为您呈现“如何落地国家层面市场、法律、电商本地化”的完整跨境策略指南与最佳实践方法论。

 
        )

    [_download_description_7_content] => Array
        (
            [0] => field_5b399a6b21e4d
        )

    [download_description_7_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_7_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [download_description_7_image_row] => Array
        (
            [0] => 
        )

    [_download_description_7_image_row] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_9_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [download_description_9_image_row] => Array
        (
            [0] => 
        )

    [_download_description_9_image_row] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_56532] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_5_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_5_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_yoast_post_redirect_info] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_63320] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_63318] => Array
        (
            [0] => 
        )

    [mmpm_post_icon] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_40494] => Array
        (
            [0] => 
        )

    [download_intro_title] => Array
        (
            [0] => 意⼤利电⼦商务在线商店本地化指南
        )

    [_download_intro_title] => Array
        (
            [0] => field_5bfe5a57afd51
        )

    [download_description_1_image_row_0_image] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_0_image] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_1_image] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_1_image] => Array
        (
            [0] => 
        )

    [download_description_1_image_row] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_0_lightbox] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_0_gallery] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_0_row_id] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_1_lightbox] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_1_gallery] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_1_row_id] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_34805] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_35321] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_40045] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_63326] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_37055] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_53159] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_53189] => Array
        (
            [0] => 
        )

    [edd_sku] => Array
        (
            [0] => 1
        )

    [_edd_download_limit_override_37509] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_55976] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_63328] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_63322] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_41767] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_54353] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_39021] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_53193] => Array
        (
            [0] => 
        )

    [_edd_download_limit_override_63332] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_2_image] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_2_image] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_2_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_2_lightbox] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_2_gallery] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_2_gallery] => Array
        (
            [0] => 
        )

    [download_description_1_image_row_2_row_id] => Array
        (
            [0] => 
        )

    [_download_description_1_image_row_2_row_id] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_2_image] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_2_image] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_2_lightbox] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_2_lightbox] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_2_gallery] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_2_gallery] => Array
        (
            [0] => 
        )

    [download_description_4_image_row_2_row_id] => Array
        (
            [0] => 
        )

    [_download_description_4_image_row_2_row_id] => Array
        (
            [0] => 
        )

    [download_description_10_title] => Array
        (
            [0] => 
        )

    [_download_description_10_title] => Array
        (
            [0] => 
        )

    [download_description_10_content] => Array
        (
            [0] => 
        )

    [_download_description_10_content] => Array
        (
            [0] => 
        )

    [_thumbnail_id] => Array
        (
            [0] => 101954
        )

    [_edit_last] => Array
        (
            [0] => 7
        )

    [_banner_title] => Array
        (
            [0] => field_6662baeece084
        )

    [banner_title] => Array
        (
            [0] => 没有找到您需要的数据？
        )

    [_button_text] => Array
        (
            [0] => field_6662bb0ece085
        )

    [button_text] => Array
        (
            [0] => 定制报告
        )

    [_qa_3_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [_qa_3_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [_qa_4_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [_qa_4_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [_qa_5_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [_qa_5_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [_qa_6_question] => Array
        (
            [0] => field_65b18f3b3aabc
        )

    [_qa_6_answer] => Array
        (
            [0] => field_65b18f433aabd
        )

    [qa_3_question] => Array
        (
            [0] => 我需要定制化的数据或报告，怎样获取？
        )

    [qa_3_answer] => Array
        (
            [0] => 需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。
        )

    [qa_4_question] => Array
        (
            [0] => 为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”？
        )

    [qa_4_answer] => Array
        (
            [0] => 我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。
        )

    [qa_5_question] => Array
        (
            [0] => 如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？
        )

    [qa_5_answer] => Array
        (
            [0] => 请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。
        )

    [qa_6_question] => Array
        (
            [0] => 如果付费购买成功，我是否可以获取发票？
        )

    [qa_6_answer] => Array
        (
            [0] => TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
        )

    [_edit_lock] => Array
        (
            [0] => 1721370553:7
        )

    [download_thumbnail] => Array
        (
            [0] => 101954
        )

    [_download_thumbnail] => Array
        (
            [0] => field_65dfe4f92ef0e
        )

    [ct_other_template] => Array
        (
            [0] => 0
        )

    [ct_template_archive_post_types_all] => Array
        (
            [0] => 
        )

    [ct_template_categories] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_categories_all] => Array
        (
            [0] => 
        )

    [ct_template_tags] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_tags_all] => Array
        (
            [0] => 
        )

    [ct_template_custom_taxonomies] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_custom_taxonomies_all] => Array
        (
            [0] => 
        )

    [ct_template_authors_archives_all] => Array
        (
            [0] => 
        )

    [ct_template_index] => Array
        (
            [0] => 
        )

    [ct_template_front_page] => Array
        (
            [0] => 
        )

    [ct_template_blog_posts] => Array
        (
            [0] => 
        )

    [ct_template_date_archive] => Array
        (
            [0] => 
        )

    [ct_template_search_page] => Array
        (
            [0] => 
        )

    [ct_template_inner_content] => Array
        (
            [0] => 
        )

    [ct_template_404_page] => Array
        (
            [0] => 
        )

    [ct_template_all_archives] => Array
        (
            [0] => 
        )

    [ct_template_archive_among_taxonomies] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_apply_if_archive_among_taxonomies] => Array
        (
            [0] => 
        )

    [ct_template_archive_post_types] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_apply_if_archive_among_cpt] => Array
        (
            [0] => 
        )

    [ct_template_authors_archives] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_apply_if_archive_among_authors] => Array
        (
            [0] => 
        )

    [ct_template_single_all] => Array
        (
            [0] => 
        )

    [ct_template_post_types] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_exclude_ids] => Array
        (
            [0] => 
        )

    [ct_template_include_ids] => Array
        (
            [0] => 
        )

    [ct_template_taxonomies] => Array
        (
            [0] => a:2:{s:5:"names";a:0:{}s:6:"values";a:0:{}}
        )

    [ct_use_template_taxonomies] => Array
        (
            [0] => 
        )

    [ct_template_post_of_parents] => Array
        (
            [0] => a:0:{}
        )

    [ct_template_apply_if_post_of_parents] => Array
        (
            [0] => 
        )

    [ct_template_order] => Array
        (
            [0] => 0
        )

    [ct_builder_shortcodes] => Array
        (
            [0] => 
        )

    [oxygen_lock_post_edit_mode] => Array
        (
            [0] => 
        )

)

主要内容

在本指南中，我们将向您提供如下答案

网站首页与页脚：

  • 法律层面上，网站首页及页脚必须包含哪些内容？
  • 用户体验上，网站首页及页脚建议包含哪些内容？
  • 依据法律要求，网站Cookies该如何设置与使用？

产品类目与详情页：

  • 产品类目页中，法律规定（或建议）包含的功能与元素有哪些？
  • 产品详情页中，法律规定（或建议）包含的功能与元素有哪些？

注册、登陆与忘记密码：

  • 用户登陆页面与流程应该怎么设置？
  • 用户注册页面怎么设置，用户必须（或建议）填写哪些信息？
  • 如果产品涉及年龄限制，我们应该在流程上怎么处理？
  • 如何将“用户须知”等法律条款嫁接到用户注册流程之中？
  • 如何将“接收EDM”功能嫁接到用户注册流程之中？
  • 忘记密码的页面与流程应该怎么设置？

我的账户、订单与地址管理：

  • 我的账户中，需要包含哪些元素与功能？
  • 我的订单中，需要包含哪些元素与功能？
  • 我的地址中，需要包含哪些元素与功能？
  • 愿望清单中，需要包含哪些元素与功能？

产品购买与支付：

  • 意大利的购物与结算流程和中国有何不同，哪些地方需要注意？
  • 产品被添加到购物车后，（依照法律规定）您必须在页面上提供哪些内容？
  • 为何进入结算流程中，我们建议您采用和其他页面不同的页脚？
  • 至关重要的用户支付结算流程有哪几种支付模式，流程怎么设置？
  • 用户付完款之后，法律规定在“确认订单”页面需要明确哪些信息？

资源亮点

根据意大利消费者保护法规定，出于产品和服务的安全性，电商网站内容必须以意大利语进行提供。

在意大利，电子邮件仍是与顾客进行产品支持与订购流程沟通的主流模式。此外，在网站的订单确认页面必须清楚的载明付款责任，如未提供，则订单将对消费者丧失约束力。值得注意的是，消费者有权在14天内退货，如果企业没有在交易过程中提供“退货信息”，则该期限会被延长至一年零14天。

您不需要在意大利建立法律实体（即注册实体公司），但您必须在网站上向消费者提供诸如您的身份，联系方式，行为准则与条款条件，以及退货权利等相关信息。

本指南特色意大利电商网站在功能与流程设置方面，与中国逻辑大不同！同时在功能设置上，亦存在多重法律合规问题必须考量。本指南将帮助您全面解构意大利电商网站开发与功能设计过程中的关键场景与步骤，为您的意大利电商网站本地化提供完整策略指南与最佳实操指导。

  • 意大利电商网站开发与功能设计必须包含哪些元素
  • 意大利电商网站开发与功能设计必须绕过哪些“坑”
  • 网站功能设计与业务流程将如何设置才能“法律合规”
  • 在电商网站开发过程中，需要遵循哪些关键步骤
  • 如何符合意大利用户的电子商务购物习惯

我们的订阅用户来自这些公司

没有找到您需要的数据？

定制报告

常见问题

如何获取报告？

点击上方“下载”按钮。进入落地页填写您的商务信息，付费版本需完成完成安全支付，即可在您预留的邮箱中查收本报告！

等了很久还是收不到报告怎么办？

首先请查看您的邮件垃圾箱。其次根据各公司情况不同，您的工作邮箱可能被设置了防火墙或特殊过滤规则，下载邮件可能会被屏蔽，请联系您的企业邮箱管理员确认。

邮箱中的下载链接是永久有效的吗？

发送到您邮箱中的下载链接仅可点击下载3次，建议您下载成功后妥善保管本地版本。

我需要定制化的数据或报告，怎样获取？

需要获取定制版的数据／报告，我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析，帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们，或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”？

我们目前仅以港元定价。但若您选择支付宝或信用卡支付，将为你自动转化汇率，折算为您的本地货币进行购买。

如果付款失败，或付款成功但未通过电子邮件收到我们的指南怎么办？

请点击联系我们，或发送邮件至info@tmogroup.asia，或拨打我们的直线电话+86 (0)21 617 00 396和我们取得联系。

如果付费购买成功，我是否可以获取发票？

TMO可根据您的选择为您开具付款收据或形式发票，如欲获取，请将您的中文或英文公司名称和付款收据信息以邮件形式发送至info@tmogroup.asia，我们将在收到邮件后10个工作日内为您开具电子收据或形式发票至您的指定邮箱。
不能解决您的问题？联系我们获取协助！
获取升级版
意大利电商开发指南

HK $4699.00

$19.99

PDF, XLSX

相似资源

所有资源
All
Market guide
Industry report
Outlook
Localization
Data pack
所有下载资源