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东南亚电商市场数据月报系列 - 越南篇(2024年5月)

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在越南篇月报中,TMO Group将为您揭开越南电商市场的最新动态。报告内容包含了Shopee和Lazada在越南销售的主要产品组的SKU、销售量和收入数据。这些数据将为您的业务拓展提供强有力的支持!不要错过这个机会,与TMO Group一起开启您在越南电商市场的无限潜力!

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            [0] => 越南电商市场近年增长强劲,是东南亚最具吸引力的跨境出海市场之一。据电子商务和数字经济的统计数据显示,越南B2C电子商务收入从2018年的约80亿美元跃升至2023年的205亿美元。电商数据平台Metric发布的报告中也提及,越南5大电商平台(包括Shopee、Lazada、Tiki、Sendo、Tiktok Shop)销售约22亿个产品,与 2022 年相比增长了 52.3%。

2024年5月,越南Shopee和Lazada两个平台的销售额合计达到约14.9亿美元,同比增长约35%,增速强劲。综合来看,电子产品、健康与美容、服装与时尚品类最为畅销。下面,TMO将带您解读越南当月销售数据。

在本月报中,我们将向您提供如下信息:本报告涵盖越南Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:
  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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  • 分平台来看,Shopee是越南最受欢迎的电商平台,5月越南站共创下了约14.7亿美元的销售额,在东南亚六国中位列第一。在Lazada销售额达到约1911万美元。关注TMO,我们将在今年持续观察整个越南电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以47.1%的市场份额位列第一,其次是服装与时尚(20.0%)。而在Lazada平台,健康与美容、杂货与宠物品类最受消费者欢迎,两大品类共占据了近50%的市场份额。
  • 从畅销商品看:
    • Shopee平台的电子产品及配件品类中,蓝牙耳机、蓝牙音箱、充电器最受消费者青睐。越南消费者对于价格略高的电子产品及配件接受度较高,单价超过50美元的电子产品也产生了1000多万美元的销售额,可见出越南电子产品高端市场蕴含较大的发展潜力。
    • Lazada平台的健康与美容品类中,医疗用品、男士护理类产品销售火爆,其中中国品牌飞科销售表现突出,本月共有4个旗下产品进入产品畅销榜TOP5,包括智能电子体温计、颈部按摩仪、剃须刀等。
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  • 分平台来看,Shopee菲律宾站创下了约4.0亿美元的销售额,在东南亚六国中位列第四。相对其他五个国家,Lazada在菲律宾较受欢迎,本月销售额达到约2.2亿美元。关注TMO,我们将在今年持续观察整个菲律宾电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以17.1%的市场份额占领销售额榜首,服装与时尚、爱好与玩具紧随其后,销售额占比分别为16.9%和16.6%。而在Lazada平台,最受消费者欢迎的品类是家居生活类、健康与美容、以及电视和家电。
  • 从畅销商品看: 
    • Shopee平台的电子产品及配件品类中,吸尘器和扫地机器人最为畅销。销售额前五的产品中,吸尘器类家电产品占据了4个席位。其中,中国品牌小米受到菲律宾消费者青睐,该品牌旗下生产的扫地机器人在本月产品畅销榜中排名第四。在爱好与玩具品类方面,扬声器类产品最为热门。
    • Lazada平台的家居生活品类中,太阳能灯具的销售表现较为亮眼。菲律宾消费者对美容和健康类产品需求旺盛,Lazada上的胶原类保健品也备受欢迎,占据了畅销榜的两个席位。
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  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品
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自2023年起,TMO参考Shopee和Lazada在各个国家的营销日历,每月搜集和出版特定精选国家数据月报。同时,为了提升读者对该国畅销产品的理解,我们对报告中的商品标题作了优化,含有当地语言的部分会被翻译成中文。

2024年的东南亚国家月报系列计划如下:1月份发布印尼篇, 2月份发布泰国篇,3月份发布马来西亚篇,4月份发布菲律宾篇,5月份发布越南篇,6月份发布印尼篇,7月份发布新加坡篇,8月份发布越南篇,9月份发布泰国篇,10月份发布菲律宾篇,11月份发布新加坡篇,12月发布马来西亚篇。

同时,我们将深入各个行业和类目,持续发布以行业维度为视角的各项电商数据和市场洞察,满足读者对细分行业的关注需求。在202212月,TMO已经出版了第一期东南亚电商行业市场洞察报告——美妆篇。未来TMO还将陆续推出更多类似的行业洞察报告,旨在为读者提供细分市场趋势洞察,帮助大家更好地把握市场走向,获得更多的赋能。敬请期待!

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主要内容

越南电商市场近年增长强劲,是东南亚最具吸引力的跨境出海市场之一。据电子商务和数字经济的统计数据显示,越南B2C电子商务收入从2018年的约80亿美元跃升至2023年的205亿美元。电商数据平台Metric发布的报告中也提及,越南5大电商平台(包括Shopee、Lazada、Tiki、Sendo、Tiktok Shop)销售约22亿个产品,与 2022 年相比增长了 52.3%。

2024年5月,越南Shopee和Lazada两个平台的销售额合计达到约14.9亿美元,同比增长约35%,增速强劲。综合来看,电子产品、健康与美容、服装与时尚品类最为畅销。下面,TMO将带您解读越南当月销售数据。

在本月报中,我们将向您提供如下信息:本报告涵盖越南Shopee 及 Lazada 平台的电商数据,TMO每月直接前往各国的两大平台进行数据收集。月报数据涵盖:

  • 平台销售概览
  • 各国畅销品类
  • 畅销品类子行业细分
  • 产品价格分布
  • 细分价格区间内的产品销售情况
  • 子类目Top 5 畅销产品

资源亮点

  • 分平台来看,Shopee是越南最受欢迎的电商平台,5月越南站共创下了约14.7亿美元的销售额,在东南亚六国中位列第一。在Lazada销售额达到约1911万美元。关注TMO,我们将在今年持续观察整个越南电商市场的走势。
  • 分类目来看, Shopee平台上,电子产品及配件以47.1%的市场份额位列第一,其次是服装与时尚(20.0%)。而在Lazada平台,健康与美容、杂货与宠物品类最受消费者欢迎,两大品类共占据了近50%的市场份额。
  • 从畅销商品看:
    • Shopee平台的电子产品及配件品类中,蓝牙耳机、蓝牙音箱、充电器最受消费者青睐。越南消费者对于价格略高的电子产品及配件接受度较高,单价超过50美元的电子产品也产生了1000多万美元的销售额,可见出越南电子产品高端市场蕴含较大的发展潜力。
    • Lazada平台的健康与美容品类中,医疗用品、男士护理类产品销售火爆,其中中国品牌飞科销售表现突出,本月共有4个旗下产品进入产品畅销榜TOP5,包括智能电子体温计、颈部按摩仪、剃须刀等。

更多精彩内容,请下载完整版免费报告进行解锁!

shopee-vietnam-market-share
shopee-electric-product-price-range

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我需要定制化的数据或报告,怎样获取?

需要获取定制版的数据/报告,我们提供市场扫描、每月数据和长期监控以及定制数据收集和分析,帮助确定您行业的市场结构、定价、主要竞争对手、趋势等。您可以点击联系我们,或发邮件至info@tmogroup.asia或拨打我们的电话+86 (0)21 617 00 396和我们取得联系。

为何付费报告显示的购买货币是“港元HKD”而非“人民币RMB”?

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