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出海东南亚：越南电商支付模式与格局如何？

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TMO Group2019年11月14日

出海东南亚：越南电商支付模式与格局如何？

尽管中国等周边经济体的支付方式近年发生剧变，但越南电商支付方式依然落后。即使在电子商务蓬勃发展的今天，货到付款和直接现金支付仍然占据主流地位。移动支付及电子钱包等数字支付解决方案尚未得到完全发展，但整体来说，有加速发展的利好趋势。

越南电子商务支付模式

Source: PPRO 2018

在“现金为王”的越南社会，货到付款（52%, Cash on Delivery）是占据绝对领导地位的支付模式。其次为银行转账（27%, Bank Transfer）、银行卡（11%, Card）、电子钱包（6%, E-walltet）及其他（4%）。

越南移动支付现况

2018年，越南移动和其他非现金支付大幅增长，全年增幅均超过一倍。移动应用和电子钱包交易分别增长了126%和161%。仅在2018年上半年，通过这些服务进行的交易就达到了数十亿美元。

越南移动支付

因此，尽管现金仍然是越南的主要选择，但电子钱包和其他移动银行解决方案继续迅猛发展，未来几年主要的支付方式可能会发生变化。电子钱包的兴起主要是因为它的便利性。电子钱包赋予手机即时转账、在线购物、账单支付等功能。而其它支付方式与电子钱包相比，则显得相形见绌。

越南支付网关

越南比较知名的3大支付网关为MoMo、ZaloPay和Moca。感兴趣的小伙伴可自行了解，这里不做过多介绍。

对于准备通过电商入驻进入越南市场的企业，则更需关注电商平台本身提供与所支持的支付模式，尤其是对于货到付款（COD）的支持。诸如Shopee、Lazada和Tiki等越南主流电商平台均支持COD。

出海越南

TMO Group已推出「越南电商市场指南全面覆盖2022年越南电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是越南电商市场的最佳跨境实践指南与市场本地化指导手册。越南电子商务市场本地化指南」，包含60余页越南电商深度内容，并进行季度性更新。即刻越南电商市场指南（入门版）全面覆盖2019年越南电商环境、准入策略、物流分销、海关税收、销售渠道、法律构架、市场洞察、营销数据等行业内幕等信息。是越南电商市场的最佳跨境实践指南与市场本地化指导手册。免费下载30余页越南入门版电商指南，先睹为快！

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